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Bluestone Consulting Formally Launches e-Business Services Unit; Sengen Focuses on the Engineering and Management of Next-Generation Digital Trade Communities.


Business Editors/Hi-Tech Writers

MT. LAUREL, N.J.--(BUSINESS WIRE)--Sept. 11, 2000

Bluestone bluestone, common name for the blue, crystalline heptahydrate of cupric sulfate called chalcanthite, a minor ore of copper. It also refers to a fine-grained, light to dark colored blue-gray sandstone.  Consulting, Inc., a leading total solutions provider of technology services, announced today the official formation of a dedicated e-services unit, Sengen.

Sengen engineers and manages e-business initiatives and digital trade communities for Global 2000 and dotcom companies.

BCI BCI Bat Conservation International
BCI Brain-Computer Interface
BCI Business Continuity Institute
BCI Business Cycle Indicators
BCI Banco de Credito e Inversiones (Chilean bank)
BCI Bell Canada International
 has been offering e-services since 1999 but due to increasing demand and an evolving market, the company established Sengen as a separate identity to concentrate on emerging industry opportunities.

"We are proud to announce the formal launch of Sengen," said Mel Baiada, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Bluestone Consulting. "Sengen frames the e-business initiatives we have already undertaken for key clients like InsureHiTech.com and WePlayIt.Com. Our team is already in place, carrying out its mission to make dreams a reality for its clients. Now we can stand behind the Sengen name as a guarantee of return on results."

Sengen provides customers with an end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved.

Compare: turn-key solution.
, including access to capital via BaseCamp Ventures, an Internet and e-business incubator founded by Mel Baiada in 2000. The Sengen solution addresses the full cycle of e-business from development of the business strategy, through marketing, design and implementation, to managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality  and ongoing innovation.

Sengen's D2R D2R Dance Dance Revolution (game aka DDR)  Methodology, a four-phase, iterative process, guides the Sengen team and client from concept through completion of each project--from a project's "Dream to Reality." Each phase of the D2R Methodology--Dream, Frame, Engineer, and Reality--includes milestones to assess the project's progress and ensures the team's focus on business and project goals.

The methodology breaks down each project into an iterative process which allows the Sengen team to track changes and minimize risks throughout the scope of the project, ensuring the development of a high quality digital trade community on time and within budget.

Further, Sengen extends their relationship with their clients to include managed services and ongoing innovation to ensure that their solution continues to evolve technologically and deliver the ultimate user experience.

One of Sengen's recent projects was the launch of InsureHiTech.com, the first digital trade community devoted to serving the insurance needs of hi-tech and emerging growth companies.

Sengen created a sophisticated and innovative digital trade community solution for InsureHiTech.com to offer on-line insurance procurement, risk management information delivery and fully integrated transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time.

Transaction processing systems are the backbone of an organization because they update constantly.
 and client data capture specifically for information technology, e-commerce, telecommunication, life science, environmental and venture capital concerns.

WePlayIt.Com, another Sengen client, partnered with Sengen to help them turn their dream of building the premier digital youth sports community into a reality. WePlayIt.Com provides those participating in youth sports with a dynamic and personalized online experience.

"Sengen is the active partner we needed to turn our vision of the 21st century insurance brokerage into a reality," said Robert Lane For the Canadian politician, see .

Robert George Lane (born January 15, 1882 in England - died November 17, 1940) was a Canadian amateur football (soccer) player who competed in the 1904 Summer Olympics..

In 1904 he was a member of the Galt F.C.
, InsureHiTech.com CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
. "The challenge to transform our traditional insurance business into an industry-leading insurance Web portal See portal.  required a team with a unique combination of technology expertise, leading-edge technology, and a commitment to growing with us. Sengen has demonstrated their commitment to InsureHiTech.com by helping us launch within our tight time schedule while adapting to our changing needs. We look forward to a long and successful partnership."

InsureHiTech.com recently launched the first generation of their Web portal. Sengen's ongoing commitment to InsureHiTech.com includes hosting the Web portal and a second generation of enhancements including an eCRM capability, an agency management function, added community features and XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 integration.

"Developing InsureHiTech.com is what Sengen is all about--using technology and innovation to make dreams a reality," said Mel Baiada. "With this digital trade community, Maloy Insurance has moved beyond being a traditional brick and mortar See bricks and mortar.  retailer, to a `bricks and clicks' powerhouse."

About Sengen

Sengen, the e-services unit of Bluestone Consulting Inc., is a provider of next-generation, end-to-end e-business solutions for Global 2000 and dotcom businesses. Sengen focuses on engineering and managing digital trade communities using an approach that combines superior technology and Sengen team expertise with Sengen's D2R(TM) methodology.

The unique Sengen approach addresses every point in a project's lifecycle including digital strategy, marketing, design and implementation, managed services, and ongoing innovation as well as access to funding as required. Visit Sengen online at www.Sengen.com.

Founded in 1989, BCI is headquartered in Mt. Laurel, New Jersey with regional offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . BCI is focused on providing technology expertise to realize business results. Visit BCI online at www.bci-bluestone.com

BaseCamp Ventures is an Internet and e-business fund/incubator founded on the principle that knowledge and experienced council is as important a resource as capital. Visit BaseCamp on the web at www.BaseCampVentures.com.
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Date:Sep 11, 2000
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