Bluespec Expands Worldwide Sales Channels.WALTHAM, Mass. -- -- Two EDA Industry Sales Veterans Join Executive Team to Lead Sales Efforts for Breakthrough EDA Toolset; Sales Representation Announced for Israel and Scandinavia -- Bluespec Inc., developer of the industry's first SystemVerilog-based high-level synthesis Electronic Design Automation (EDA) toolset, today announced the expansion of sales channels in the North American, European and Asian EDA markets. To lead the sales efforts, Bluespec has appointed Craig Robbins to vice president of sales for North America and Asia/Pacific (APAC APAC Australian Partnership for Advanced Computing APAC Agricultural Policy Analysis Center APAC Asia and Pacific APAC Asian Pacific American Coalition APAC Adapted Physical Activity Council (American Alliance for Health) ), and Maria Adolf to vice president for Europe, Middle East, Africa and India (EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. ). Additionally, Bluespec announced sales representation in Israel and Scandinavia by TBS Technologies and MindCrea Limited, respectively. This sales channel expansion comes on the heels of Bluespec's general availability in June 2004 of its extremely innovative EDA toolset for ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. and FPGA (Field Programmable Gate Array) A type of gate array that is programmed in the field rather than in a semiconductor fab. Containing up to hundreds of thousands of gates, there are a variety of FPGA architectures on the market. designers that automatically synthesizes RTL implementations from high-level design descriptions. "We have seen tremendous interest in our high-level synthesis approach by early adopters who are serious about reducing the time and cost of developing today's highly complex chip designs," said Shiv shiv n. Slang A knife, razor, or other sharp or pointed implement, especially one used as a weapon. [Probably Romany chiv, blade.] Noun 1. Tasker, Bluespec's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Both Craig and Maria have the expertise and credibility that will allow them to develop the partnerships required with leading edge customers for mutual success." Craig Robbins was previously vice president of sales for Hier Design, a developer of next generation hierarchical floorplanning and analysis software for FPGA design that was recently acquired by Xilinx. Prior to Hier, Craig was vice president of customer driven research and development (R&D) at Cadence Design Systems (company) Cadence Design Systems - A company that sells electronic design automation software and services. http://cadence.com/. See also Verilog. , Inc. He joined Cadence through its acquisition of Silicon Perspective, where he served as Eastern Area sales director and vice president of sales. Previously, he was Averant's Eastern Region sales director. Additionally, Craig was vice president of sales at Nevo Technologies and ATG ATG antithymocyte globulin. lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG) Atgam Pharmacologic class: Immunoglobulin Therapeutic class: Immunosuppressant Technology. Earlier in his career, he held executive sales management positions at Gateway Design Automation and Redwood Design Automation, both acquired by Cadence. Craig has a Master of Business Administration degree and a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in marketing from the University of California, Berkeley The University of California, Berkeley is a public research university located in Berkeley, California, United States. Commonly referred to as UC Berkeley, Berkeley and Cal . "I see the same dramatic productivity improvements with Bluespec as I did with Verilog HDL (Hardware Description Language) A language used to describe the functions of an electronic circuit for documentation, simulation or logic synthesis (or all three). Although many proprietary HDLs have been developed, Verilog and VHDL are the major standards. when I joined Gateway Design Automation in 1986. Bluespec has made tremendous strides in the past year, and I am excited to be part of its future growth," said Craig. Maria Adolf joins Bluespec from Monterey Design Systems, Inc., an EDA software company where she was vice president of European operations, responsible for the company's entire organization throughout the region. Prior to Monterey, Maria was European Sales Director for Viewlogic until it was purchased by Synopsys, where she was then named the Consulting Sales Director for Northern Europe. Previous to Viewlogic, Maria held various positions at Cadence, including Account Manager and Sales Director, while also serving as European Director of Marketing & Sales Operations. Maria received a Business Administration degree from the University of Munich. "In the face of continuous offshoring and outsourcing, the European design community is ready to move up the value chain using the Bluespec based high-level synthesis capability," said Maria. "I think with Bluespec we can make a difference to the entire European design community." About Bluespec Bluespec Inc. manufactures an industry standards-based Electronic Design Automation (EDA) toolset that significantly raises the level of abstraction The level of complexity by which a system is viewed. The higher the level, the less detail. The lower the level, the more detail. The highest level of abstraction is the single system itself. for hardware design while retaining the ability to automatically synthesize high quality RTL, without compromising speed, power or area. The toolset allows ASIC and FPGA designers to significantly reduce design time, bugs and re-spins that contribute to product delays and escalating costs. More information can be found on www.bluespec.com or by calling 781-250-2200. MindCrea Limited information can be found on www.mindcrea.com. TBS Technologies information can be found on www.tbstech.com. Copyright 2004 Bluespec, Inc. Bluespec is a trademark of Bluespec, Inc. All other brands, products, or service names may be trademarks or service marks of the companies with which they are associated. |
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