Bluesocket Strengthens Management Team with Strategic Personnel Moves.New VP of Marketing Brings Business Development Expertise to Bluesocket; Current VP of Sales to Lead Worldwide Operation BURLINGTON, Mass. -- Bluesocket, Inc., (www.bluesocket.com) the leader in open wireless network, security and management solutions, today announced the addition of Mike Braatz to its management team as vice president of marketing. The company also named its current vice president of sales, Ann Doyle, to vice president of worldwide sales. These appointments further strengthen Bluesocket's seasoned executive management team and broaden the company's presence in the global wireless LAN A local area network that transmits over the air typically in the 2.4 GHz or 5 GHz unlicensed frequency band. It does not require line of sight between sender and receiver. Wireless base stations (access points) are wired to an Ethernet network and transmit a radio frequency over an area market. "Mike's background in developing strategic marketing programs and managing business development efforts will be an invaluable asset to our management team," said Mads Lillelund, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. at Bluesocket. "His expertise in conjunction with Ann's proven global leadership will continue Bluesocket's growth in key markets and evolve our award-winning product family to deliver customers the highest level of quality and performance." Braatz was most recently the vice president of marketing and business development for PanGo Networks, where he was instrumental in forming strategic alliances and partnerships, and directing global marketing and communications programs. While at PanGo - a leader in the enterprise asset tracking solutions market - he focused on building and executing go-to-market strategies with a variety of market-leading wireless infrastructure companies, ISVs and distribution partners, resulting in significant customer acquisitions and market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" . Prior to PanGo Networks, Braatz was a co-founder and vice president of business development at Optiant. There, he helped launch the company into the supply chain optimization Supply Chain Optimization is the application of processes and tools to ensure the optimal operation of a manufacturing and distribution supply chain. This includes the optimal placement of inventory within the supply chain, minimizing operating costs (including manufacturing costs, marketplace, built the company's strategic partnerships and was instrumental in all customer and go-to-market campaigns designed to enhance the company's market leadership position. Before Optiant, Braatz was a consultant with Bain & Company where he worked with companies in the wireless, software and manufacturing industries manufacturing industries npl → industrias fpl manufactureras manufacturing industries npl → industries fpl de transformation . Drawing from these experiences, he will further strengthen Bluesocket's marketing and business development efforts. "Bluesocket has a strong track record of delivering complete and secure mobility solutions to customers across a variety of markets. I look forward to building on that strength to forge new alliances and launch Bluesocket as a major player into emerging wireless markets such as voice over Wi-Fi Transmitting IP-based telephone calls (VoIP) over a Wi-Fi network. Voice over Wi-Fi (Vo-Fi) provides enhancements to the 802.11 standards for handling the real time environment of voice calls. With a single mode Vo-Fi phone, users can make calls only within a Wi-Fi hotspot. and fixed mobile convergence Seamless switching between cellular and local networks for mobile users. The goal is to have a handset that switches automatically from the cellular network to the local, wireless Wi-Fi network when entering a building in order to save cellphone minutes. ," said Braatz. Also announced today, Ann Doyle, vice president of sales, Americas, was appointed to lead the company's worldwide sales operations. Ann joined Bluesocket in July 2006 and has since played a critical role in building the company's channel and North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. sales programs. With more than 25 years of experience in North American and international sales, this promotion recognizes her ability to help Bluesocket penetrate new global markets, while growing existing relationships with international partners and customers. "The wireless market continues to grow at a rapid pace, bringing many new and diverse opportunities to Bluesocket," added Doyle. "With an award-winning product line and a strong customer-centric approach, Bluesocket will continue to advance and deliver a complete, seamless and integrated mobility solution that our customers can build on as their wireless needs continue to expand and evolve." About Bluesocket, Inc. Founded in 1999, Bluesocket is the leader in open wireless security and management solutions. Its extensive WLAN See wireless LAN. WLAN - wireless local area network product portfolio delivers trust and simplicity to increasingly complex wireless networks. Thousands of BlueSecure Controllers are deployed by leading enterprises including Harvard University Harvard University, mainly at Cambridge, Mass., including Harvard College, the oldest American college. Harvard College Harvard College, originally for men, was founded in 1636 with a grant from the General Court of the Massachusetts Bay Colony. , Honeywell, Universal Health Services Universal Health Services, Inc. NYSE: UHS is a Fortune 500 company based in King of Prussia, Pennsylvania. This company is one of the nation's largest health care management companies, operating acute care hospitals, behavioral health facilities and ambulatory centers , Toyota, Parker Hannifin and others who require a higher quality of WLAN service. Bluesocket's long-standing expertise in wireless and security has attracted a large customer base that spans enterprise, education, healthcare, government, library and public access markets. Bluesocket customers can profit from their wireless networks by protecting existing investments, maximizing ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and increasing their competitive edge. For more information, please visit http://www.bluesocket.com. Bluesocket, the Bluesocket logo and BlueSecure are trademarks or registered trademarks of Bluesocket, Inc. All other trademarks, trade names and company names referenced herein are used for identification only and are the property of their respective companies. |
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