Bluegreen to Open Two New Call Centers.

Business Editors

BOCA RATON, Fla.--(BUSINESS WIRE)--April 27, 2000

Bluegreen Corporation (NYSE: BXG), a leading U.S. developer and marketer of timeshare resorts, golf communities and residential land, today announced that it will launch a new national corporate call center in Lauderhill, Florida in June 2000, as well as open its second Indianapolis, Indiana-based regional call center this month.

Historically, Bluegreen has marketed its timeshare properties to consumers located within driving distance of one of its resorts. The new state-of-the-art corporate call center will expand Bluegreen's marketing universe to a national audience of leads gathered from the Company's new web site, national promotions and partnership marketing. The Company believes that this concept is, to a great degree, made possible by the growing acceptance of the points-based Bluegreen Vacation Club, a new system that sells consumers points as opposed to traditional weekly vacation intervals. Timeshare owners may then use these points at any of Bluegreen's 27 owned or managed Vacation Club resorts to suit their individual lifestyles and vacation desires. The Bluegreen Vacation Club is currently being sold at all of the Company's North American 13 on-site and off-site sales locations.

Nick Gray, President of Bluegreen's Resorts Division, says that the corporate call center is fundamental to Bluegreen's push to enhance marketing effectiveness. "We believe that the ability to market to a wider geographic area will allow us to convert more consumers to owners."

Another aspect of the national call center is that it will emphasize permission marketing. Joe Russoniello, Bluegreen's Senior Vice President of Marketing, explains that leads gathered from Bluegreen's web site and company-promotions include vital data regarding the consumer's vacation habits and interests. "We will be calling people who have requested information and we will be able to respond with offers that are personal, relevant and anticipated. Furthermore, we will be initiating an ongoing relationship with each consumer which will lay the groundwork for convincing them that Bluegreen can deliver what we promise: a superior system of vacation experiences designed to last a lifetime."

The new corporate call center will be a 11,700 square foot facility within easy access of major bus routes and a large work force pool. It will have 72 telemarketing stations that will be expanded by an additional 48 stations in September 2000. When fully matured, it is expected to result in up to 20,000 additional prospective customers visiting a Bluegreen resort per year, according to Russoniello.

Bluegreen's second regional call center, to be located in northeast Indianapolis, complements the Company's existing facility in south Indianapolis, which has 96 employees. The new call center will total 7,200 square feet and house 124 team members. It will allow for the combination of smaller call centers, located in the Midwest and Tennessee, into one regional facility that the Company expects to deliver improved marketing efficiencies. The facility will also house recruiting and training operations for both Indianapolis call centers, centralizing these functions.

"Our Indianapolis call centers will enable us to be self-sufficient by giving us control over the generation of prospect flow to our four Midwest and Tennessee resorts and Indy off-site sales center," says Mark Teclaw, Vice President of Marketing for Bluegreen's Midwest region. "Overall, we expect the two Indianapolis call centers will result in up to 33,000 additional prospective customers visiting a Bluegreen resort in fiscal year 2001, allowing us to meet and surpass sales plans for the region at a lower cost."

Bluegreen is one of the leading companies engaged in the acquisition, development, marketing and sale of timeshare resorts, golf communities and residential land. The Company(1)s timeshare resorts are located in a variety of popular vacation destinations including Orlando, Florida; the Smoky Mountains of Tennessee; Myrtle Beach, South Carolina; Charleston, South Carolina; Branson, Missouri; Wisconsin Dells, Wisconsin; Gordonsville, Virginia; and Aruba, while its land operations are predominantly located in the Southeastern and Southwestern United States.

This press release contains forward-looking statements. Any statements contained herein that are not statements of historical fact may be deemed forward-looking statements. The words "believe," "expect," "intend," "anticipate," and "project," and similar expressions identify forward-looking statements, which speak only as of the date the statement was made. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying such forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, regulatory changes, national or regional economic conditions that can affect the real estate market, and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.