Bluefly.com to Webcast Review of First Quarter Financial Results.

Business Editors

NEW YORK--(BUSINESS WIRE)--April 6, 2000

Bluefly, Inc. (NASDAQ SmallCap:BFLY), a leading online outlet for designer fashions and home furnishings (www.bluefly.com), announced today that it will release its first quarter 2000 financial results on Monday April 17, 2000 at 4:00 p.m., Eastern Standard Time. The conference call to review these results will be broadcast live over the Internet at 4:30 p.m., EST. Listeners can tune in to the live Webcast at the investor relations page of Bluefly's web site, or at one of the following sites: www.broadcast.com, www.streetfusion.com, www.vcall.com or www.streetevents.com. In addition, an archived version of the conference call will be available at each Web site.

Bluefly is a NASDAQ SmallCap public company headquartered in New York City, in the heart of the fashion district. Distinguishing itself with discounts of up to 75%, products from more than 300 designers and a 90-day money back guarantee, Bluefly.com aims to be the world's first full service outlet store for designer fashions. Its innovative MyCatalog feature is designed to eliminate the "hit-or-miss" aspect of off-price shopping by allowing shoppers to see only those products that are available for sale and match their interests. The online merchant has established strategic alliances with many of the most visited Web Sites and portals including AOL, Excite, Lycos, MSN, Netcenter, Tripod, Women.com and Yahoo! For more information, visit www.bluefly.com.

This press release may include statements on behalf of Bluefly that constitute "forward-looking" statements, usually containing the words "believe", "project", "expect", or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by the company with the Securities and Exchange Commission, including Forms 8-A, 8-K, 10-QSB, and 10-KSB. These risks and uncertainties include, but are not limited to, the following: the Company's limited working capital and need for additional financing; the competitive nature of the business and the potential for competitors with greater resources to enter such business; risks of litigation for sale of unauthentic or damaged goods and litigation risks related to sales in foreign countries; consumer acceptance of the Internet as a medium for purchasing apparel; recent losses and anticipated future losses; the startup nature of the Internet business; the capital intensive nature of such business (taking into account the need for advertising to promote such business); the dependence on third parties and certain relationships for certain services; the successful hiring and retaining of personnel; the dependence on continued growth of online commerce; rapid technological change; online commerce security risks; governmental regulation and legal uncertainties; management of potential growth; and unexpected changes in fashion trends.