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Bluefly.com Net Sales Increase Almost 24% in May.


Business Editors

NEW YORK--(BUSINESS WIRE)--June 3, 2004

Bluefly, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 SmallCap: BFLY BFLY Bluefly Inc. (stock symbol) ), a leading Internet retailer of designer brands at discount prices (www.bluefly.com), announced today that its net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 for the month of May 2004 increased almost 24% to more than $3.1 million from more than $2.5 million for the month of May 2003.

About Bluefly, Inc.

Bluefly, Inc. (NASDAQ SmallCap: BFLY) operates the world's first full service outlet store for designer fashion, offering products from more than 350 designers at discounts of up to 75% off. With 24/7 access, a 90-day money back guarantee, and technology that displays real-time inventory, Bluefly makes off-price shopping easy and convenient. Bluefly is headquartered at 42 West 39th Street in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 3, 2004
Words:145
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