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Bluefly.com Has First Million Dollar Day.


Strong Sales Support Donation of 2.5 Percent of Sales to St. Jude Children's Research Hospital St. Jude Children's Research Hospital, founded in 1962, is a leading pediatric treatment and research facility focused on children's catastrophic diseases. It is located in Memphis, Tennessee.

In 1996, Peter Doherty, Ph.D., of St.
([R])

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Bluefly, Inc. announced its first million-dollar day on Monday, December 11, 2006. By day's end, Bluefly customers ordered more than one million dollars of merchandise, a record in the company's history. In celebration of this financial milestone and in the spirit of sharing good fortune, Bluefly has pledged a donation of 2.5 percent of the day's sales to St. Jude Children's Research Hospital([R]). The donation will aid in the research and treatment of fatal illnesses in America's children.

Melissa Payner, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president of Bluefly, celebrated the news when she offered the donation. "I am so thrilled to celebrate our first million-dollar day by sharing our success with St. Jude - their commitment to saving children's lives and the work they are doing is truly extraordinary."

"Bluefly's extremely generous gift to St. Jude comes at a very appropriate time of the year," said John P. Moses, CEO of ALSAC ALSAC American Lebanese Syrian Associated Charities (fund-raising arm of St. Jude Children's Research Hospital in Memphis, Tennessee) , the fund-raising organization of St. Jude. "The holiday season brings about a sense of giving and hope, which is exactly what the children of St. Jude need. It's so nice to know that companies like Bluefly are focused on more than just the bottom line."

Bluefly offers its fashion-obsessed customers in-season clothing and accessories from over 350 top American and European designers at a significant value. With savings often starting at 40 percent off, Bluefly is a key destination for the holiday season, as evidenced by its customers' shopping behavior yesterday.

Monday, December 11 marked the highest day of sales for Bluefly since the company was founded in 1998.

Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 SmallCap: BFLY BFLY Bluefly Inc. (stock symbol) ) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, in the heart of the Fashion District. For more information, please visit www.bluefly.com.

St. Jude Children's Research Hospital

St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered not covered Health care adjective Referring to a procedure, test or other health service to which a policy holder or insurance beneficiary is not entitled under the terms of the policy or payment system–eg, Medicare. Cf Covered.  by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fund-raising organization. For more information, please visit www.stjude.org.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 13, 2006
Words:419
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