Bluefly.com CEO Ken Seiff to Appear On AOL MarketTalk.NEW YORK--(BUSINESS WIRE)--Dec. 7, 1999-- Ken Seiff, Chief Executive Officer of Bluefly, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on SmallCap: BFLY BFLY Bluefly Inc. (stock symbol) ), a leading Internet retailer of designer fashions and home furnishings at outlet store An outlet store or factory outlet is a retail store in which manufacturers sell their stock directly to the public through their own branded stores. The stores can be can be brick and mortar or online. prices (www.bluefly.com), will be appearing on AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. MarketTalk, in America Online's Personal Finance Channel, on December 8, 1999 at 1:00 p.m., Eastern Standard Time. MarketTalk, hosted by Sage, is a live online financial news program that AOL browsers can access via AOL keyword: AOL Live. Mr. Seiff will discuss Bluefly's efforts to revolutionize the outlet store shopping experience and will answer questions from AOL MarketTalk participants. Bluefly is a NASDAQ SmallCap public company headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. at the intersection of Fashion Avenue and the Information Superhighway. Distinguishing itself with discounts of up to 75%, products from over 200 designers and a 90 day money back guarantee, Bluefly.com aims to be the world's first full service outlet store for designer fashions. Its innovative MyCatalog feature is designed to eliminate the "hit-or-miss" aspect of off-price shopping by allowing shoppers to see only those products that are available for sale and match their interests. The online merchant has established strategic alliances with many of the most visited Web Sites and portals including AOL, Excite, Go Network, Lycos, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Netcenter, Tripod, Women.com and Yahoo!. For more information, visit www.bluefly.com. Sage Online, located exclusively on America Online (keyword: Sage), is known in the financial and online industries as the leading financial community site. Each business day, Sage produces 15 hours of non-stop live events from 9 a.m. until 11 p.m., Eastern Standard Time. Currently, over 300 financial services companies have joined the program. Guests on AOL MarketTalk have included Ralph Acampora of Prudential Securities, Elaine Garzarelli of Garzarelli Capital, Inc., and Joe Battipaglia of Gruntal & Company. Such groundbreaking online events have garnered Sage top ranking in SmartMoney's list of the most influential forces in the mutual fund industry. Beating Alan Greenspan Alan Greenspan Dr. Greenspan is Chairman of the Board of Governors of the Federal Reserve System. Dr. Greenspan also serves as Chairman of the Federal Open Market Committee (FOMC), the Fed's principal monetary policymaking body. , Sage was ranked number seven out of the top 30 mutual fund power brokers. This press release may include statements that constitute "forward-looking" statements, usually containing the words "believe", "project", "expect", or similar expressions. These statements are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by the company with the Securities and Exchange Commission, including Forms 8-A, 8-K, 10-QSB, and 10-KSB. These risks and uncertainties include, but are not limited to, the following: the competitive nature of the business and the potential for competitors with greater resources to enter such business; risks of litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. for sale of unauthentic or damaged goods DAMAGED GOODS. In the language of the customs, are goods subject to duties, which have received some injury either in the voyage home, or while bonded in warehouses. See Abatement, merc. law. and litigation risks related to sales in foreign countries; consumer acceptance of the Internet as a medium for purchasing apparel; the Company's limited working capital and need for additional financing; recent losses and anticipated future losses; the startup nature of the Internet business; the capital intensive nature of such business (taking into account the need for advertising to promote such business); risk of litigation for sale of unauthentic or damaged goods; the dependence on third parties and certain relationships for certain services; the successful hiring and retaining of personnel; the dependence on continued growth of online commerce; rapid technological change; year 2000 issues; online commerce security risks; governmental regulation and legal uncertainties; management of potential growth; and unexpected changes in fashion trends. |
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