Bluefly.Com Selects Equilibrium MediaRich Image Server to Drive Online Product Merchandising.Business Editors/High-Tech Writers SAN RAFAEL San Rafael (săn rəfĕl`), residential city (1990 pop. 48,404), seat of Marin co., W Calif., a suburb of San Francisco on the northern shore of San Francisco Bay; inc. 1913. , Calif.--(BUSINESS WIRE)--April 2, 2002 Equilibrium(R) MediaRich(TM) Image Server to Streamline Online Production and Enhance Product Presentations of Designer Fashions on Bluefly.com Equilibrium, a leading provider of automated imaging solutions and a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (Nasdaq:CMGI), today announced that Bluefly, Inc. (Nasdaq:BFLY BFLY Bluefly Inc. (stock symbol) ), a leading Internet retailer of designer fashions at outlet store An outlet store or factory outlet is a retail store in which manufacturers sell their stock directly to the public through their own branded stores. The stores can be can be brick and mortar or online. prices, has chosen MediaRich Image Server to enhance onsite product presentations and streamline production costs. Bluefly chose MediaRich Image Server to assist in the dynamic generation of visual content in order to both improve the customer experience and reduce the time it takes to produce images for its Web site. MediaRich is server-based imaging software that generates, updates and delivers dynamic visual content to the Web and smart devices. By using MediaRich Image Server, Bluefly will be able to set up templates to automate image processing image processing Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished tasks normally done manually by artists and technical teams. In addition, Bluefly will be able to leverage MediaRich's dynamic imaging features such as zoom, pan, colorize col·or·ize tr.v. col·or·ized, col·or·iz·ing, col·or·iz·es To impart color to (black-and-white film) by means of a computer-assisted process: "Be prepared . . . for the . . . , resize Verb 1. resize - change the size of; make the size more appropriate size - make to a size; bring to a suitable size rescale - establish on a new scale , mix and match, 360-degree rotation, font generation, and composite in order to streamline image production, reduce costs and minimize archive storage requirements. "Bluefly chose MediaRich Image Server in order to improve customer satisfaction by offering enhanced imaging features such as product zooming," said Marty Keane, VP of Product Development at Bluefly, Inc. "Particularly with products such as apparel, the ability to see product detail is a critical factor in increasing sales and minimizing returns." "Equilibrium is pleased to be working with Bluefly as the dynamic imaging component of their content solution," said Tim Bigoness, VP of Marketing at Equilibrium. "Bluefly.com has an extensive collection of premium quality images of designer clothing, and MediaRich has the power to generate all the close-up views and other image derivatives on the fly." About Bluefly, Inc. Bluefly is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , in the heart of the fashion district. Distinguishing itself with discounts of up to 75%, products from over 400 designers and a 90-day money back guarantee, Bluefly.com aims to be the world's first full service outlet store for designer fashions. Its innovative Web site is designed to eliminate the "hit-or-miss" aspect of off-price shopping by allowing shoppers to see only those products that are available for sale and match their interests. For more information, visit www.bluefly.com. About Equilibrium Founded in 1989, Equilibrium develops and markets automated imaging solutions that help increase profitability for today's e-businesses. MediaRich Image Server is a highly scalable infrastructure solution that streamlines the production and deployment of media assets to the Web and smart devices, enabling companies to reduce image production time and expenses, while creating a more dynamic customer experience. Equilibrium is headquartered in Marin County, California Marin County (IPA: /məˈrɪn/) is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2000, the population was 247,289. and is a majority-owned operating company of CMGI, Inc. For additional information, please contact Equilibrium at 415/451-7600 or visit www.equilibrium.com. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that address a variety of subjects including, for example, the expected benefits of the agreement between Equilibrium and Bluefly Inc. and the expected benefits, features, and functionality of MediaRich. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: MediaRich may not successfully interoperate with the technologies and products of third parties; Equilibrium's growth depends upon continued and increased demand for and market acceptance of its offerings; and increased competition and technological changes in the markets in which Equilibrium competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's most recent Quarterly Report on Form 10-Q Form 10-Q See 10-Q. . Note to Editors: Equilibrium is a registered trademark and MediaRich is a trademark of Equilibrium Technologies, Inc. All other company or product names are trademarks or registered trademarks of their respective owners. |
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