Bluefly.Com Launches Redesigned Web Site.Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--Sept. 24, 2003 Fashion's Freshest "Makeover" Offers Customers Best Internet Apparel Shopping Experience Plus More Than 350 Designer Brands At 40 - 75% Off Retail Value The "makeover mania Mania ancient Roman goddess of the dead. [Rom. Myth.: Zimmerman, 159] See : Death " sweeping the nation has officially reached the Internet: Bluefly.com (www.bluefly.com), the online store for designer brands at discount prices, today launches a completely redesigned Web site. Bluefly's metamorphosis is Metamorphosis I is a woodcut print by the Dutch artist M. C. Escher which was first printed in May, 1937. This piece measures 7 5/8 x 35 3/4” and is printed on two sheets. more than skin-deep, however -- not only does its new Web site present a cleaner look and more intuitive navigation, it provides features that make shopping fast and easy. Combined with Bluefly's selection of more than 350 designer men's, women's and home brands at prices that are 40 - 75% off retail value, Bluefly offers luxury brand customers one of the best overall apparel shopping experiences on the Internet. Trading Up from Blue to White The new Web site is far more luxurious and makes fashion the center stage, using both models and a modern, white backdrop. This new approach simplifies the customer's shopping experience by making product images and information easier to see, including Bluefly's renowned 40 - 75% off savings. It also better showcases its luxury brands and reflects the modern design sensibility that Bluefly extends to its customers. A More Intuitive Interface The new interface also makes it more intuitive for customers to use a range of features that enhance the online shopping experience, including: -- Search for My Size: Enables customers to view items in their size only, which eliminates wasted time. -- Shop New Arrivals: Enables customers to view the items that have been recently added to the Web site. -- Shop By Category Or Designer: Enables customers to view items in a single category, for example, dresses, handbags or suits; or to view items only by designers they are interested in. -- Keyword Search: Allows customers to search for all items on the Web site that meet their search criteria. For example, "cashmere cashmere Animal-hair fibre forming the downy undercoat of the Kashmir goat. The fibre became known for its use in beautiful shawls and other handmade items produced in Kashmir, India. The fibres have diameters finer than those of the best wools. sweater" or "leather jacket (Zool.) A California carangoid fish (Oligoplites saurus). A trigger fish (Balistes Carolinensis). See also: Leather Leather " will display all items that meet those criteria. -- Zoom: Allows customers to see close-up detail of any item. "These changes are the culmination of a months long process and exemplify the continual improvements Continual Improvement (also called incremental improvement or staircase improvement) is a process or productivity improvement tool intended to have a stable and consistent growth and improvement of all the segments of a process or processes. we're making at Bluefly," said Bluefly.com CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Ken Seiff. "With this redesign, we believe our customers will enjoy the easiest and most luxurious shopping experience anywhere on the Web. When you add the service, designer selection and incredible discounts we've always offered, there's no reason to shop for fashion anywhere else." About Bluefly.com Bluefly, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on SmallCap: BFLY BFLY Bluefly Inc. (stock symbol) ) operates Bluefly.com, the online store where fashion savvy customers can find more than 350 designer men's and women's apparel, accessory and home brands at discounts up to 75% off suggested retail prices. A leader in off-price apparel on the Web, Bluefly combines the designer fashions of Neiman Marcus Neiman Marcus U.S. department-store chain. It was founded in Dallas, Texas, in 1907 by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband, A.L. Neiman. , the discount prices of Loehmann's, the convenience of Amazon.com, and the world-class service of Nordstrom. Its customer-friendly Web site offers 24/7 access, a 90-day money-back guarantee, and additional features that make it simple for shoppers to find exactly what they want. Bluefly is headquartered at 42 West 39th Street in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com. |
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