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Bluefly Opens Retail Store in Soho for 2004 Holiday Season.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Bluefly, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 SmallCap:BFLY BFLY Bluefly Inc. (stock symbol) ), today announced that Bluefly.store, a temporary retail store for the holidays, will open tomorrow at 102 Wooster Street in Soho New York.

Bluefly.store will carry current, in-season designer merchandise as well as bargain finds at up to 80% off retail, for women and men, including apparel, accessories and housewares. The store will update its merchandise daily and will feature special promotions throughout the holiday season.

"We are very excited to open Bluefly.store given the success we had last year," said Melissa Payner, Bluefly President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "With better merchandise and a prime Soho location, this is an excellent opportunity for existing and potential customers to experience Bluefly."

Bluefly.store is located at 102 Wooster Street, between Spring St. and Prince St.. Store hours are Monday through Saturday from 11:00 am to 8:00 pm, and Sunday from 10:00 am to 6:00 pm. For more information, please call 917-687-9673.

About Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap:BFLY) is a leading online retailer of designer brands, fashion trends and superior values. Bluefly is headquartered at 42 West 39th Street in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.

This press release may include statements that constitute "forward-looking" statements, usually containing the words "believe", "project", "expect", or similar expressions. These statements are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by the company with the Securities and Exchange Commission, including Forms 8-A, 8-K, 10-Q, and 10-K. These risks and uncertainties include, but are not limited to, unexpected changes in fashion trends; cyclical variations in the apparel market; the need of further establish brand name recognition; management of potential growth; the availability of merchandise; and risks associated with expanding the company's operations.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 18, 2004
Words:347
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