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Bluefly Estimates Fourth Quarter 2005 Net Sales Will Increase at Least 45%.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Bluefly, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 SmallCap: BFLY BFLY Bluefly Inc. (stock symbol) ), a leading online retailer of designer brands, fashion trends, and superior value (www.bluefly.com), announced today that based on preliminary estimates, it expects its net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 for the fourth quarter of 2005 will increase at least 45% compared to fourth quarter 2004. This would result in a full-year increase in net sales of approximately 34%.

The Company expects to release the full results of the fourth quarter 2005 and the full year 2005 the week of February 20, 2006.

The Company announced these results in advance of its presentations at SG Cowen & Co. Fourth Annual Consumer Conference and Eighth Annual ICR (Intelligent Character Recognition or Image Character Recognition) The machine recognition of hand-printed characters as well as machine printing that is difficult to recognize.  XChange Conference, both being held later this week.

As previously announced, the Company will no longer report monthly sales in 2006 but rather report sales on a quarterly basis.

About Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior values. Bluefly is headquartered at 42 West 39th Street in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, in the heart of the Fashion District. For more information, please call 212-944-8000 or click on www.bluefly.com.

This press release may include statements that constitute "forward-looking statements," usually containing the words "believe," "project," "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by the company with the Securities and Exchange Commission, including Forms 8-K, 10-Q and 10-K. These risks and uncertainties include, but are not limited to, the company's ability to estimate net sales, as these amounts are estimates only and the increase could be less, if return rates are higher than historical levels.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Bluefly Estimates Fourth Quarter 2005 Net Sales Will Increase at Least 45%.
Publication:Business Wire
Geographic Code:1USA
Date:Jan 9, 2006
Words:316
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