Bluefly's Nude...er, New Commercials to Debut During Premiere Episode of 'Project Runway' Season IV.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Bluefly, Inc., the leading fashion and lifestyle e-commerce website, today will unveil two new television commercials during the highly anticipated premiere episode of "Project Runway" Season IV of which Bluefly is the exclusive retail sponsor. Featuring the voice of Brenda Strong, narrator NARRATOR. A pleader who draws narrs serviens narrator, a sergeant at law. Fleta, 1. 2, c. 37. Obsolete. of Desperate Housewives, the new campaign humorously juxtaposes the universal dilemma of having nothing to wear with brazenly forgoing attire altogether. The women in Bluefly's new commercials, one titled "Airport" and the other "Family Dinner," deal with having nothing to wear by choosing to go in the nude. In "Airport," a woman waits patiently in the security line until she's asked to remove her shoes, the only thing she's wearing, before she confidently heads to her departure gate. In "Family Dinner," as she raises her glass for a toast, her family, understanding her fashion dilemma, act as if nothing is amiss. "We think these new ads are lighthearted and fun while speaking to what seems to be a shared complaint among most women," said Melissa Payner, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bluefly. "Our closets are packed to the gills yet we have nothing to wear." Directed by Luciano Podcaminsky of Radical Media and created by New York-based advertising firm McCaffery Gottlieb & Lane, the spots will air during all first-run episodes of "Project Runway" in fifteen and thirty-second versions. The commercials will be show from November 14th through the end of December on Bravo, TBS, E!, Style Network, WE and CW during other hit shows including Gossip Girl and America's Next Top Model “ANTM” redirects here. For the Australian series, see Australia's Next Top Model. America's Next Top Model (often shortened to Top Model or abbreviated as ANTM . A full list of credits and DVDs are available through Paul Wilmot Communications. Bluefly, Inc. Founded in 1998, Bluefly, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on SmallCap: BFLY BFLY Bluefly Inc. (stock symbol) ) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , in the heart of the Fashion District. For more information, please visit www.bluefly.com. McCaffery Gottlieb Lane McCaffery Gottlieb Lane is a communications agency that for over 25 years has helped companies of varying sizes attain visibility and "brand of choice" positions in their respective marketplaces. www.mglny.com |
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