Bluefly, Inc. Selects BusinessObjects Enterprise 6 to Increase Sales of Designer Brands.

Business Editors

SAN JOSE, Calif.--(BUSINESS WIRE)--Sept. 3, 2003

Business Objects (Nasdaq:BOBJ), the world's leading provider of business intelligence (BI) solutions, today announced that Bluefly, Inc. (Nasdaq:BFLY), a leading internet retailer of designer brands at discount prices (www.bluefly.com), has selected BusinessObjects(TM) Enterprise 6 as its enterprise business intelligence standard.

One of the key selection drivers for Bluefly was BusinessObjects Data Integrator. Bluefly will use Data Integrator to pull together data from multiple systems and then build reports to analyze sales, inventory, and customer information.

Bluefly, based in the heart of New York's fashion district, offers more than 350 designer men's and women's apparel, accessory and home brands at discounts up to 75% off suggested retail prices. The company plans to rollout Enterprise 6 in the following areas:

-- Merchandisers: This group will access an intranet powered by

WebIntelligence 6, the integrated query, reporting, and

analysis solution for the web from Business Objects, to view

and create reports that will help them understand how well

products are selling on the website. This information will be

used to assist in determining pricing changes and help manage

inventory.

-- Marketing: At Bluefly, the marketing department is tasked with

acquiring new customers and marketing promotions to existing

customers. This group will use Business Objects to better

understand campaign effectiveness and all aspects of the

customer including customer economics.

-- Online Retail Group: BusinessObjects Enterprise 6 will be used

to look at the Bluefly website as a whole, to determine what

promotions or features are affecting conversion and examining

both up-sell and cross-sell opportunities.

"We chose BusinessObjects Enterprise 6 for its best-in-class data integration and to bring increased stability and quality to our ETL process," said Matt Raines, Systems Operations Director at Bluefly, Inc. "We felt Business Objects provided a better view of the world than anyone else and the analysis capability we get with Enterprise 6 is superior."

"We are pleased to see customers in every industry embrace BusinessObjects Enterprise 6. Bluefly is on the right track to realize a fast return on its investment," said Dave Kellogg, senior group vice president of worldwide marketing at Business Objects. "By choosing the most integrated business intelligence suite on the market today, Bluefly gains a single, consistent view of its business across the enterprise. This is invaluable in the competitive world of retail where keeping customers from shopping elsewhere is paramount to survival."

About Bluefly, Inc.

Bluefly, Inc. (Nasdaq:BFLY) operates the world's first full service outlet store for designer fashion, offering products from more than 350 designers at discounts of up to 75% off. With 24/7 access, a 90-day money back guarantee, and technology that displays real-time inventory, Bluefly makes off price shopping easy and convenient. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.

About Business Objects

Business Objects is the world's leading provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings.

The company's products include data integration tools, the industry's leading integrated business intelligence platform, and a suite of enterprise analytic applications. Business Objects is the first to offer a complete BI solution that is composed of best-of-breed components, giving organizations the means to deploy end-to-end BI to the enterprise, from data extraction to analytic applications.

Business Objects has more than 18,000 customers in over 80 countries. The company's stock is publicly traded under the ticker symbols Nasdaq:BOBJ and Euronext Paris (Euroclear code 12074). It is included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at 408-953-6000 and www.businessobjects.com.

BusinessObjects and WebIntelligence are trademarks or registered trademarks of Business Objects S.A. in the United States and/or other countries. Other company and product names may be trademarks of the respective companies with which they are associated.