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Bluefire Research Initiates Coverage of Ault Inc.


Business Editors

NOTE TO EDITORS: The following is an investment opinion issued

by BlueFire Research

MINNEAPOLIS--(BUSINESS WIRE)--Aug. 28, 2000

Ault receives Outperform Outperform

An analyst recommendation meaning a stock is expected to do slightly better than the market return.

Notes:
Exact definitions vary by brokerage, but in general this rating is better than neutral and worse than buy or strong buy.
 rating, 12-month target price of $11/Share

BlueFire Research, an SEC registered investment adviser affiliated with BlueFire Partners, today initiates coverage of Ault, Inc. (Nasdaq: AULT- $6 1/8) with an Outperform rating and a 12-month target price of $11 per share, based on a multiple of 19 times estimated earnings per share for the May 2001 fiscal year. Ault, based in Brooklyn Park, Minnesota Brooklyn Park is a city in Hennepin County, Minnesota, United States. As of 2005, it had a population of 66,408. It is a northwestern suburb of Minneapolis, Minnesota. Geography
According to the United States Census Bureau, the city has a total area of 68.8 km² (26.
, is the largest independent North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 developer and manufacturer of external power supplies used to power electronic products sold for business applications.

"We are initiating coverage of Ault with an Outperform rating," said BlueFire Research Managing Director Lee Schafer. "In our view, Ault is generating the kind of revenue growth that interests growth stock investors. We can see this growth resulting from investments made in its customer-focused sales and engineering teams, and a strategy of delivering power supply solutions to some of leading suppliers of broadband modems, a market niche that is booming.

"The company also has developed low-cost manufacturing capability in China, to augment the manufacturing and engineering capability it has at home and in Korea, allowing it to compete when price is the sole consideration," Schafer continued. "We believe Ault has an opportunity to expand its operating margin Operating Margin

A ratio used to measure a company's pricing strategy and operating efficiency.

Calculated by:
 as it gets additional leverage of expenses through revenue growth and raises gross margins on its Asian-manufactured products."

The initial research report on Ault will be made available to BlueFire's proprietary database of investment professionals and through a number of the nationally recognized services that currently provide equity research online or by traditional subscription means. For more information and a copy of the Ault report Introduction
The "Ault Report" or more formally Air-to-Air Missile System Capability Review was a sweeping study of US Navy air-to-air missile performance during the period of 1965 to 1968.
, please send an electronic mail message to tbart@bluefirepartners.com or telephone (612) 344-1000.

BlueFire Research was formed in January 2000 by Minneapolis-based BlueFire Partners to provide investment research on small capitalization growth companies in health care, technology, financial institutions, consumer, and industrial growth sectors. BlueFire Research prepares and provides research reports and periodic updates to investment professionals and the investment community on mid-cap, small-cap and micro-cap companies who, in most cases, are clients of BlueFire Partners. The reports include earnings estimates and recommendations based on fundamental and relative valuation models.

BlueFire Partners has a national reputation for expertise in advising growing companies in the areas of investor relations Investor relations

The process by which the corporation communicates with its investors.
, media relations, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , corporate strategy and quality initiatives, as well as providing graphic design services. The firm is one of the largest independent public relations firms in the Twin Cities and has the largest investor relations practice in the Midwest with more than 40 publicly held clients. BlueFire has 26 employees and associates and is a member of the Phoenix Network of independent public relations agencies in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Europe.

The research report on Ault was prepared by BlueFire Research, a Registered Investment Adviser, and an affiliate of a company that provides a variety of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  for the subject company of this report. Those services can include, but not be limited to, investor relations and public relations counsel, media consulting, graphic design, and management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
. However, the subject company of this report has paid no direct compensation to the investment adviser or its affiliate for the preparation, distribution, and dissemination of this report. This report is for information purposes only and does not constitute an offer or solicitation solicitation

In criminal law, the act of asking, inducing, or directing someone to commit a crime. The person soliciting another becomes an accomplice to the crime. The term also refers to the act of obtaining bribes, as well as to the crime of a prostitute who offers sexual
 of an offer to buy or sell any securities. The information provided, while not guaranteed as to accuracy or completeness, has been obtained from sources believed to be reliable. No officer, director or employee of BlueFire Research, or its affiliate, owns securities in the subject company of this report unless it is specifically disclosed.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 28, 2000
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