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Bluebook International Appoints Key Executive to Sales Team.

LAKE FOREST, Calif. -- The Bluebook International Holding Company (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:BBKH), a leading data, software and services provider to the Property and Casualty Insurance Industry, announced today the appointment of Gary Winston as Senior Sales Director for the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada. Mr. Winston has extensive experience in insurance industry sales and service, and will have a pivotal role in leading sales efforts and the roll out of Bluebook's solutions.

Mr. Winston is an insurance executive with a proven background in marketing, sales, and strategic partnering. Prior to joining Bluebook, he was President of Cybersettle Canada, where he led a team of 144 professionals. He redesigned the existing sales infrastructure and propelled an increase in sales by 99% in just three months. Prior to that, as Vice President of Cybersettle, he was successful in securing commitments from over 82% of the Canadian Property and Casualty insurance market.

"We welcome the seasoned leadership and sales experience Mr. Winston brings to the Bluebook Team," said Mark Josipovich, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Bluebook International. "Our company has an exciting opportunity to significantly impact the insurance industry with our data solutions and building our executive sales force is an integral facet facet /fac·et/ (fas´it) a small plane surface on a hard body, as on a bone.

1. A small smooth area on a bone or other firm structure.

 of our current strategy."

About The Bluebook International Holding Company

The Bluebook International Holding Company (OTCBB:BBKH) is a leading data, software and services provider to the Property and Casualty insurance industry. The Bluebook's data and software solutions serve the underwriting Underwriting

1. The process by which investment bankers raise investment capital from investors on behalf of corporations and governments that are issuing securities (both equity and debt).

2. The process of issuing insurance policies.
 and claims process with Enterprise software solutions. Bluebook International's property repair and replacement data combined with standards in technology are providing significant enhancements in workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle.  and reducing costs.
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Publication:Business Wire
Date:Mar 9, 2005
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