BlueTie Launches New Division Targeting CLEC's, ILEC's, and Mobile Carriers.Business Editors ROCHESTER, N.Y.--(BUSINESS WIRE)--Dec. 16, 2003 In response to global demand, messaging and collaboration provider introduces alternative to aging internal systems BlueTie, Inc. announces today the launch of BlueTieSP, a wholly-owned subsidiary designed to give service providers complete, outsourced messaging and collaboration tools A collaboration tool is something that helps people collaborate. The term is often used to mean collaborative software, but collaboration tools were being used before computers existed, a piece of paper can for example can be used as collaboration tool. for their customers. BlueTieSP provides CLEC/ILECs, wireless carriers, Website hosting companies, and domain registrars See domain name registrar. an alternative to other hosted messaging platforms, such as Critical Path or Openwave. BlueTieSP offers a private-labeled solution which has three tiers of service customizable to fit the needs of each service provider. Service provider partners can outsource their entire messaging system Software that provides an electronic mail delivery system. It is made up of the following functional components, which may be packaged together or independently. Mail User Agent to reduce costs, or utilize BlueTie's award-winning business class email and collaboration products See collaborative software. as an up-sell opportunity beyond the basic POP mail they currently offer. "For months, we have been approached by service providers who were interested in offering a solution like BlueTie to their customers under their own brand," said David Koretz, BlueTie President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "BlueTie now has the scalability, private-label capabilities and API's to enable a large service provider to move thousands or hundreds of thousands of mailboxes to a BlueTie-hosted solution." BlueTie is launching a Website and nationwide marketing campaign to promote this new division. The Website at www.BlueTieSP.com will offer technical, and product information. The nationwide marketing campaign will be called, "Taking the guesswork out of the up-sell(TM)", and will promoted through trade shows, Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , and print advertising. Putting All of the Pieces Together Meeting the needs of service providers is a vastly different task than meeting the needs of the average small business customer. BlueTieSP provides service providers with all of the products, integration, and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. they need to offer hosted messaging and collaboration products to their customers. BlueTieSP offers APIs for provisioning and account management, customized migration and co-existence tools, billing and accounting integration, even marketing and Website development services; all designed to make the transition to BlueTieSP as seamless as possible. Making Messaging Profitable for Service Providers For years, service providers have been seeing an increase in the demand for business class email -- email that includes SPAM and virus protection and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. domain names, as well as collaboration products. Since 1999, BlueTie has been offering these products to small and mid-sized businesses. With the launch of BlueTieSP, service providers now have the opportunity to capture revenue that may have otherwise gone to another service provider or an in-house solution. "The key to the success of our service provider partners is differentiation; BlueTieSP gives them all of the products to differentiate themselves from the competition," said Koretz. "Our SP partners are realizing a 40% to 60% increase in average revenue per user. Enabling service providers to differentiate themselves in the competitive telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. market, and significantly increasing revenue is what makes BlueTieSP solutions different than other messaging products." About BlueTie BlueTie is a leading World-wide provider of Web-based business class email and collaboration software See collaborative software. . BlueTie enables companies to be up and running in hours with email, shared calendars, contacts and files, instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or , and more - all without any investments in software, hardware or support. BlueTie applications provide critical benefits including virus protection, military grade security, 99.99% reliability and free training and support. BlueTie users have real-time access to all their information from any computer or wireless device. Service providers interested in BlueTieSP can visit www.BlueTieSP.com. BlueTie, BlueTieSP and BlueTie.com are registered trademarks of BlueTie, Inc. |
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