BlueStreak.com Introduces Unrivaled Advertising Authoring System.NEW YORK--(BUSINESS WIRE)--Aug. 17, 1999-- On-The-Fly Provides Fast and Easy Creation and Real-time Management of Online Advertisements; Reduces Cycle Times from Weeks to Days BlueStreak.com, an innovative Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. and e-commerce technology provider, today introduced the On-The-Fly system, a Java-based authoring environment that enables easy real-time creation, management and manipulation of the company's E*Banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. . E*Banner, BlueStreak.com's next-generation, rich media advertising format, merges the power of interactive advertising with on-the-spot transactions in online banners. On-The-Fly utilizes an intuitive, Web-based graphical user interface graphical user interface (GUI) Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to that allows advertisers and merchants to create, access and change E*Banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. campaigns from a browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used at any time, with little or no intervention from programmers or IT staff. This reduces the cost of ad creation and dramatically reduces the production cycle time in which an advertising agency can develop and implement an ad. With On-The-Fly, agencies can also monitor the effectiveness of the ad in real-time and make alterations throughout a live campaign. "By enabling our customers to create high impact e-commerce and interactive promotions, we help them increase the potential for their ads to successfully convert someone from viewer into customer," said Annette Tonti, president of BlueStreak.com. "Using On-The-Fly, in conjunction with our E*Banner technology, BlueStreak.com provides customers with the missing ingredients necessary to turn online advertisements from static sources of information into transactive marketing and e-commerce solutions." System Delivers Comprehensive Offering for Complete Online E*Banner Creation The On-The-Fly system comprises On-The-Fly Designer, On-The-Fly Manager and On-The-Fly Reports. The system allows creative teams to develop interactive, rich-media ads without embarking on a software development project, reducing the cycle time from weeks to days. On-The-Fly enables an operations team to manage E*Banner campaigns with online tools and reporting capabilities for true real-time information and control. On-The-Fly can also be used to make changes during a campaign to make the best use of successful creative and messaging. Components of On-The-Fly include: On-The-Fly Designer: This Web-based interactive authoring tool allows for easy E*Banner ad creation, using a point-and-click WYSIWYG (What You See Is What You Get) Pronounced "wiz-ee-wig." It refers to displaying text and graphics on screen the same as they will print on paper or display on a Web page. design tool and a simple scripting language A high-level programming, or command, language that is interpreted (translated on the fly) rather than compiled ahead of time. A scripting, or script, language may be a general-purpose programming language or it may be limited to specific functions used to augment the running of an to lay out the expanded content of an E*Banner. On-The-Fly Designer supports standard graphical user interface objects, such as buttons, text input fields, and text areas. It also enables the easy import and placement of graphic elements designed with popular tools such as PhotoShop. The Designer allows the set-up and invocation invocation, n a prayer requesting and inviting the presence of God. of ActionPaks -- compact, downloadable components which deliver additional capabilities to E*Banners, such as streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. , video, special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. , or database-driven information exchange. On-The-Fly Designer makes it easy to create forms to gather data for lead generation or real-time e-commerce transactions within the banner. The initial E*Banner graphic can be developed with any banner creation tool and quickly linked to the expanded content. On-The-Fly Manager: This online, interactive browser-based application allows agencies to test, edit and preview an ad before it goes live, as well as throughout the duration of the campaign. Once advertisers or merchants create an E*Banner, they place it in a staging area staging area n. A place where troops or equipment in transit are assembled and processed, as before a military operation. Noun 1. on the On-The-Fly server, a client password-protected server from which the ads are served. Once the ad is live, advertisers and merchants can continue to edit the ad to increase its effectiveness by adjusting the creative or changing the details of an order form. This allows advertisers to not only test the E*Banner before it begins running, but also to react, in real-time, to optimize the effectiveness of the ad during the campaign. On-The-Fly Reports: This allows advertisers and merchants to access information to measure the effectiveness of the advertising campaign. Users access the information online at the BlueStreak Customer Center server, with multiple password-protected access levels for different roles within the client's organization. Reports are provided for each ad and campaign for each site or a collection of sites over time. In addition, advertisers receive aggregated results from multiple ads, and can specify custom date and time ranges to receive statistics. Users can also download the statistics for integration into client reports. With real-time access to this information, advertisers can quickly determine if the campaign requires changes to increase effectiveness. "The On-The-Fly system provides us with the ability to create high-end rich media creative with relatively little effort, allowing us to quickly create these enticing, interactive ads," said Jonn Behrman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BeyondInteractive. "In addition, the ability to make alterations in real time allows us to provide our customers with the most impactful online advertising possible." Pricing and Availability On-The-Fly is available immediately from BlueStreak.com for use with E*Banner campaigns. On-The-Fly can be used with Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web. 3.0 or Microsoft Internet Explorer See Internet Explorer. 3.0 and above. All ads are served from the On-The-Fly server. About BlueStreak.com Based in Newport, RI, BlueStreak.com was founded to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the intersection of online commerce and advertising. By merging the power of interactive advertising with on-the-spot transactions, BlueStreak.com enables customers to develop innovative solutions for electronic commerce, interactive information exchange and online advertising significantly faster than existing offerings, while addressing the many pitfalls that exist with current advertising solutions. The company's E*Banner technology enables high-impact, rich media ads that provide an expandable, transactive environment which can be used to sell products, exchange information or advertise. BlueStreak.com's technology provides significant benefits to advertisers and merchants, Web sites, advertising agencies and end users alike by increasing the potential for a transaction to occur, without hijacking hijacking Crime of seizing possession or control of a vehicle from another by force or threat of force. Although by the late 20th century hijacking most frequently involved the seizure of an airplane and its forcible diversion to destinations chosen by the air pirates, when consumers to another site. Examples of E*Banner technology at work, as well as more information on the company, can be found at http://www.bluestreak.com. |
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