BlueStreak Technology Joins itaas istart Program to Facilitate Application Development and Expedite Time to Market.Business Editors ATLANTA & MONTREAL--(BUSINESS WIRE)--Jan. 26, 2004 By Taking Advantage of istart Development Tools and Support, BlueStreak Will Be Able to Speed Development of Its Digital Entertainment Middleware and Broaden Its Selection of Revenue- Generating iTV Games and Services to MSOs itaas, the premier provider of iTV services for the digital cable TV industry, and BlueStreak Technology, Inc., a market-leading developer of technology and content for digital cable, announced today that BlueStreak has joined the itaas istart Application Developer Program. BlueStreak's DEM See digital elevation model. - Digital Entertainment Middleware - enables games, EnhancedTV programming, and online services such as content browsing, mail and chat for digital cable TV. Participation in the istart program will arm BlueStreak with tools and support that will help BlueStreak to more rapidly integrate its applications and services with the Scientific-Atlanta Explorer(R) digital set-top platform. The istart program also provides tools and support to help make BlueStreak's applications interoperable with Scientific-Atlanta's PowerTV(R) Operating System operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. and SARA Sara or Sarah, in the Bible, wife of Abraham and mother of Isaac. With Rebekah, Rachel, and Leah, she was one of the four Hebrew matriarchs. Her name was originally Sarai [Heb.,=princess]. Resident Application. "BlueStreak Technology's games and iTV services for digital cable TV allow MSOs to offer consumers value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. that cement customer loyalty as they enhance revenue streams," said Jatin Desai, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. of itaas, Inc. "We are pleased that the itaas istart program will be providing BlueStreak Technology with tools and support to assist them in bringing new services and applications to market quickly and successfully." "Our participation in the itaas istart program will speed delivery of our iTV applications and services, which MSOs can be sure will integrate and interconnect seamlessly with their existing systems," said John Reed, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueStreak Technology. "The istart program offers unique benefits to developers in the iTV arena." About BlueStreak Technology BlueStreak Technology is the 'post-millennial' interactive platform, allowing deployment of games and online applications on embedded Inserted into. See embedded system. devices such as current generation cable set-top boxes via IP and MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). networks. Currently deployed to over 250,000 subscribers, the company's proven technology and interactive solutions allow MSOs and Programmers to better entertain and serve consumers and offer interactivity to content providers, sponsors and advertisers and to launch interactive contests, quizzes, games and more. For more information on BlueStreak Technology, Inc. visit the company's website at www.bluestreaktech.com. For content information, visit www.bluestreakmedia.com. About itaas, inc. itaas is the premier provider of iTV services in the digital cable TV industry, serving MSOs, set-top box manufacturers, application developers, conditional access Conditional Access (acronymized CA) is the protection of content by requiring certain criteria to be met before granting access to this content. The term is commonly used in relation to digital television systems, most notably satellite television. and OS providers, and content developers. itaas' end-to-end expertise with digital networks, from set-top clients to headend servers, help customers deploy innovative services on accelerated schedules. itaas offers the flexibility of a comprehensive portfolio of services, including: system architecture and design, software development and integration, application certification, along with a full-service lab and testing facility. Leading broadband companies depend on itaas for first-to-market advantage. Visit itaas on the Web at www.itaas.com or call 770-368-4024. |
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