BlueStone Capital Partners Announces Investment Opinion.Business Editors NOTE TO EDITORS: The following is an investment opinion issued by BlueStone bluestone, common name for the blue, crystalline heptahydrate of cupric sulfate called chalcanthite, a minor ore of copper. It also refers to a fine-grained, light to dark colored blue-gray sandstone. Capital Partners NEW YORK--(BUSINESS WIRE)--June 5, 2000 BlueStone Capital Partners, L.P. Initiates Coverage on Women.com with a 2-1 Rating Senior Analyst Kathleen Heaney and Analyst Olga Urgiles of BlueStone Capital initiated coverage on Women.com, (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :WOMN-$4.75) with a 2-1 Market Perform-Outperform investment rating with Intermediate-term Intermediate-term Typically one-ten years. intermediate-term Of or relating to an investment with an expected holding period somewhere between short-term and long-term. and Long-term price target of $9 and $22, respectively. ANALYST SUMMARY We are initiating coverage of Women.com, a leading Internet site dedicated to women, with a 2-1 (Market Perform-Outperform) rating. Women.com is a leading content and service provider in an extremely attractive category. The demonstrated purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. of women coupled with the growing number of women online represents a significant opportunity to provide content for this audience as well as to attract advertisers and merchants targeting this group. In our view, the leading content and service web sites, over time, will grab a disproportionate dis·pro·por·tion·ate adj. Out of proportion, as in size, shape, or amount. dis  pro·por share of advertising and e-commerce dollars. In our opinion, women.com's upside potential Upside potentialThe amount by which analysts or investors expect the price of a security may increase. upside potential The potential price or gain that may be expected in a security or in a security average, generally stated as the dollar is based on overall high growth Internet opportunity coupled with its ability to broaden and enhance its positioning through acquisitions and strategic alliances. At the current price the shares are selling at 3.4 times estimated 2000 revenue and a market capitalization Market Capitalization A measure of a public company's size. Market capitalization is the total dollar value of all outstanding shares. It's calculated by multiplying the number of shares times the current market price. This term is often referred to as market cap. to unique users of $36, both at the low end of its peer group, although the company is growing faster than many of them. Our target prices are $9.00 for the intermediate term and $22.00 for the long term. We have established estimates at a net loss of $0.61 per share on $64 million of revenue for 2000 and a net loss per share of $0.30 on revenue of $88 million for 2001. BlueStone Capital is a full service investment banking and brokerage firm focused on identifying investment opportunities in the emerging growth sector. BlueStone Capital assists clients in maximizing their growth by providing sophisticated investment strategies that are designed to achieve clients' strategic, operating and financial goals. |
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