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BlueStone Capital Announces Investment Opinion on Interactive Magic, Inc.


NEW YORK--(BUSINESS WIRE)--Jan. 13, 1999--

BlueStone bluestone, common name for the blue, crystalline heptahydrate of cupric sulfate called chalcanthite, a minor ore of copper. It also refers to a fine-grained, light to dark colored blue-gray sandstone.  Capital Initiates Research Coverage of XOOM XOOM Extraction of Object Oriented Software Metrics .com

with a Buy Recommendation

Senior Analyst, Catherine Skelly Skel´ly

v. i. 1. To squint.
n. 1. A squint.
 of BlueStone Capital Partners, L.P. initiates coverage of XOOM.com. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:XMCM) with a BUY recommendation and a 12 month price target of $100 per share. XOOM.com is a rapidly growing Internet direct marketer that attracts members to join its community by offering free web services. In exchange for the free web services, members agree to receive periodic email for a variety of products, with an emphasis on high gross margin goods.

Analyst Summary

- We are initiating coverage of XOOM.com with a Buy recommendation

and a 12-month price target of $100 per share.

- In our opinion, XOOM.com shares qualify as a core holding for

aggressive investors seeking maximum capital appreciation in the

Internet arena.

- XOOM.com's high gross margins coupled with zero-gravity

operations drive substantial operating leverage Operating Leverage

A measurement of the degree to which a firm or project relies on fixed rather than variable costs.

Notes:
The higher the degree of operating leverage, the greater the potential danger from forecasting risk.
.

- Leader in the emerging category of leveraging data about

community members through direct marketing.

- Rapid payback period Payback Period

The length of time required to recover the cost of an investment.

Calculated as:
 of 5 months on customer acquisition costs.

- Cost-effective strategic partnerships drive aggressive revenue

growth.

- Shares represent an excellent investment at these levels for a

pure Internet play.

BlueStone Capital Partners, L.P. is a full service investment banking and brokerage firm that delivers financial services to emerging growth and medium size companies worldwide. BlueStone Capital assists clients in maximizing their growth by providing sophisticated investment strategies that are designed to achieve clients' strategic, operating and financial goals.
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Publication:Business Wire
Date:Jan 13, 1999
Words:248
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