BlueRoads to Host Lead Management Workshop; Attendees Will Learn Best Practices to Implement a Successful Lead Management Program.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- BlueRoads Corporation, a channel management Software-as-a-Service company, today announced that vice president of marketing Kathleen Hayes Kathleen Hays is an economist and financial reporter for Bloomberg Television. She was formerly a reporter on CNBC's Squawk Box and various CNNfn programming before shuffling over to Bloomberg. will host a lead management workshop to discuss how to effectively implement a successful lead management program. Lead programs are well-intentioned efforts to create new business. Yet most leads that are passed along to partners may be falling through the cracks. How do you ensure the right lead gets to the right partner while prospect interest is still hot? Designed by lead management experts, the half-day workshop is a "must attend" event for anyone responsible for channel lead management or channel marketing. Attendees at the workshop will learn: --Practical strategies for generating net-new business --How to accelerate revenue generation via active participation --How to determine who's generating demand and creating value --How to track channel marketing initiatives from campaign to cash --Effective methods to deliver sales tools that gain partner appreciation
WHO: Kathleen Hayes, Vice President of Marketing, BlueRoads
Corporation
WHAT: Lead Management Workshop
WHEN: Thursday, July 21, 2005
8:30 a.m. - 12:00 p.m. PT
WHERE: Santa Clara, CA
To register for this event, please visit: http://www.blueroads.com/news/event_registration_lead_mgmt_714_05.html About BlueRoads Corporation BlueRoads Corporation provides channel management Software-as-a-Service, which enables companies to market and sell more effectively through indirect channels. BlueRoads was recognized by Gartner Group (company) Gartner Group - One of the biggest IT industry research firms. Address: Connecticut, USA. as a "cool vendor" for 2005, for its delivery of innovative, impactful and intriguing in·trigue n. 1. a. A secret or underhand scheme; a plot. b. The practice of or involvement in such schemes. 2. A clandestine love affair. v. solutions for the industry. BlueRoads' impressive customer list includes Hitachi Data Systems See HDS. , Nortel, SurfControl and many more. The company is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. , and funded by El Dorado El Dorado, legendary country of South America El Dorado (ĕl`dərä`dō, –rā`–) [Span.,=the gilded man], legendary country of the Golden Man sought by adventurers in South America. Ventures and ArrowPath Venture Capital. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650-349-8500. |
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