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BlueRoads Sponsoring Channel Focus North America Conference; Leading Channel Management Company to Discuss Best Practices for the Industry.


SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- BlueRoads Corporation, an on-demand channel management software company, today announced that BlueRoads will sponsor Channel Focus North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , the industry's premier channel management conference. The conference is bringing together top channel executives from leading companies including: Avaya, Cisco, Citrix, Computer Associates, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , Hewlett-Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony , Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Symantec, and others. In addition, BlueRoads' president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Axel Schultze, will lead a discussion on pioneering best practices for successful channel management initiatives.

Channel Focus North America is one of the most important channel conferences for the technology industry. This conference is comprised of highly seasoned industry sales and marketing executives getting together to address critical channel management issues facing the industry. Channel Focus North America brings together the most knowledgeable executives from leading computer related hardware, software and peripherals vendors, channel partners and enterprise customers doing business in the U.S. Together with speakers from outside the hi-tech industry, they will share information and ideas about what they are doing and how to drive business through distributors, retailers, VARs, direct, relationship and internet marketing.
WHO:      Axel Schultze, President and CEO, BlueRoads Corporation

WHAT:     Channel Focus North America

WHEN:     April 11-12, 2005

WHERE:    Denver, CO
          Denver Marriott City Center


For additional information on the event, please visit: http://www.baptie.com/focus_north/scr58.html

About BlueRoads Corporation

BlueRoads provides on-demand channel management software and expertise that enable companies to market and sell more effectively through indirect channels. BlueRoads 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase revenue performance and predictability. BlueRoads' impressive customer list includes Hitachi Data Systems See HDS. , Nortel Networks, Sun Microsystems, SurfControl and many more. The company is headquartered in San Mateo, Calif. and privately funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650-349-8500.
COPYRIGHT 2005 Business Wire
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 7, 2005
Words:326
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