BlueRoads Speaking at First Ever Software Development Forum Software-as-a-Service Conference.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Leading On-Demand Channel Management Company Joins Software Executives to Discuss the Growing Emergence of Software-as-a-Service Applications BlueRoads Corporation, an on-demand channel management software company, today announced that president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Axel Axel: see Absalon. Schultze will be speaking at the first ever Software Development Forum Software-as-a-Service (SaaS) Conference. As a growing channel management vendor, BlueRoads was invited to speak at the conference because of their unique SaaS business model that enables companies to market and sell more effectively through indirect channels. As one of a handful of vendors selected for the conference, BlueRoads was recognized for their ability to help high-tech companies immediately turn the complexity of the channel into a competitive weapon. The Software Development Forum has been Silicon Valley's leading source of information and education to the technology community for over 20 years. The conference is bringing together more than 20 CEOs to shed new light on the opportunities and challenges associated with SaaS delivery, and provide a forum for seasoned SaaS executives to discuss best practices for developing SaaS applications. With the SaaS market projected to grow at 26 percent annually and hit $8.1 billion by 2007 (IDC), it is imperative for executives to understand how SaaS is changing the IT landscape. Axel Schultze will be joined by CEOs' from leading SaaS companies, including Demandware, Biz360, and Qualys to discuss best practices for implementing SaaS applications, and how to evaluate SaaS applications to determine which applications are right for your organization. Attendees at the session will have the chance to discuss: --The priorities that drive the decision making process of SaaS applications. --How SaaS fits into today's new agile organizations, and whether the SaaS industry is enterprise ready. --How to measure ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of a successful SaaS implementation. --The limitations of SaaS functionality, and what distinguishes SaaS from in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. resources.
WHO: Axel Schultze, President and CEO, BlueRoads Corporation
WHAT: Software Development Forum Software-as-a-Service Conference
WHEN: March 22, 2005
3:40pm - 4:30pm PT
WHERE: Santa Clara, CA -- Network Meeting Center
For additional information on the event, please visit: http://www.sdforum.org About BlueRoads Corporation BlueRoads provides on-demand channel management software and expertise that enable companies to market and sell more effectively through indirect channels. BlueRoads 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return on Channel Investment. BlueRoads' impressive customer list includes Hitachi Data Systems See HDS. , Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony , Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , SurfControl and many more. The company is headquartered in San Mateo, Calif. and privately funded by El Dorado El Dorado, legendary country of South America El Dorado (ĕl`dərä`dō, –rā`–) [Span.,=the gilded man], legendary country of the Golden Man sought by adventurers in South America. Ventures and ArrowPath Venture Capital. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650-349-8500. |
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