BlueRoads Names Charles Watson Vice President of Marketing and Christine Chandrini Vice President of Technical Operations.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif -- BlueRoads Corporation, a leading provider of channel management solutions, today announced the appointments of Charles Watson There are multiple people named Charles Watson:
"BlueRoads' growth in channel partner management has been driven by two key areas; adding new customers to our list of industry leading enterprises and high customer satisfaction resulting in strong renewal rates and increased adoption," said Shinya Akamine, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueRoads. "With a proven base of business, now is the ideal time to cement our executive team with the appointments of Charles and Chris. We will tap their expertise for continued leadership growth and to forge into new markets." Watson brings a proven track record to his role as vice president of marketing that will be integral to BlueRoads' growth. He has more than fifteen years of experience leading successful sales, marketing and product teams. Watson has developed a process for deep marketing and sales alignment against buyers' needs and purchasing processes, resulting in increased revenue and high customer satisfaction. He joins BlueRoads after serving at Epiphany (acquired by SSA Global (SSA Global Technologies, Inc., Chicago, IL www.ssaglobal.com) A leading provider of extended enterprise resource planning (ERP) solutions for manufacturing, services, and public organizations worldwide. The company was founded in 1981 as System Software Associates, Inc. ) where he directed marketing functions, including corporate marketing, corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. and field marketing. During his time at Epiphany, Watson designed and directed the company's end-to-end lead management process and spearheaded corporate positioning as well as re-branding initiatives. Ciandrini has a broad, multi-industry background in technical operations as well as both voice and data communications. This expertise will help expand BlueRoads' footprint in the channel management sector. She brings more than twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. of leadership to the management of BlueRoads' technical operations. Her strengths include high transaction volume, web-based service delivery of mission-critical operations, service quality and reliability assurance. Ciandrini joins BlueRoads from Tellme Networks Inc., where she was vice president of network operations responsible for delivery of Voice XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. and automated Directory Assistance services to Fortune 50 enterprises and major telecommunications providers. About BlueRoads Corporation BlueRoads Corporation delivers proven Enterprise Channel Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Nortel, Polycom, Juniper and PGP (Pretty Good Privacy) A data encryption program from PGP Corporation, Palo Alto, CA (www.pgp.com). Published as freeware in 1991 and widely used around the world for encrypting e-mail messages and securing files, PGP is available for commercial use and as freeware for depend on BlueRoads' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BlueRoads strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BlueRoads is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, and El Dorado Ventures. For more information, please visit www.blueroads.com. |
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