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BlueRoads Invited to IBM PartnerWorld Conference 2005; Leading On-Demand Channel Management Company to Demo Solution at Largest Annual Global Gathering of IBM Business Partners.


SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- BlueRoads Corporation, an on-demand channel management software company, today announced that president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Axel Schultze has been invited by IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  to attend the 2005 IBM PartnerWorld Conference.

The annual PartnerWorld conference brings together over 5,600 attendees and demonstrates IBM's On Demand Business strategy and commitment to growth, profitability and ease of doing business with its partner ecosystem. Attendees at the event will have the opportunity to meet one-on-one with BlueRoads executives to gain valuable insight on how BlueRoads' on-demand channel management solution helps companies market and sell more effectively through indirect channels.
WHO:    Axel Schultze, President and CEO, BlueRoads Corporation

WHAT:   IBM PartnerWorld Conference 2005

WHEN:   February 28, 2005 - March 2, 2005

WHERE:  Las Vegas, NV
        Mandalay Bay Convention Center - Bayside Lobby
        Booth # 210



For additional information on the event, please visit: http://www-1.ibm.com/partnerworld/pwhome.nsf/weblook/pw2005_index.html

About BlueRoads Corporation

BlueRoads provides on-demand channel management software and expertise that enable companies to market and sell more effectively through indirect channels. BlueRoads 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return on Channel Investment. BlueRoads' impressive customer list includes Hitachi Data Systems See HDS. , Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony , Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , SurfControl and many more. The company is headquartered in San Mateo, Calif. and privately funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650-349-8500.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 28, 2005
Words:256
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