BlueRoads Hosts Channel Enablement Seminar; Joined by Channel Executives to Discuss How to Make the Channel As Powerful As the Direct Sales Force.

SAN MATEO, Calif. -- Interactive Seminar with Leading Analyst Firm to Highlight Best Practices and Technologies That Enable Companies to Market and Sell More Effectively Through Indirect Channels

BlueRoads Corporation, a channel management software company, today announced that president and CEO, Axel Schultze has joined forces with Gartner research vice president for business strategy, Michael Haines to host an interactive channel enablement seminar. An invaluable session for executives responsible for channel strategy, the seminar will provide the opportunity for attendees to discuss and strategize on best practices and technologies to market and sell more effectively through the indirect channel.

Gartner research reveals that nearly half of IT sales in 2004 will be made through partners, with indirect revenue contribution increasing to more than 58% by 2007. With this dramatic shift in revenue, it's increasingly important for companies to turn the complexities of the channel into a competitive weapon. Join channel industry luminary Michael Haines and Axel Schultze as they explore why the high-tech industry is seeing such a dramatic shift in revenue, and learn how to make your channel as powerful as your direct sales force. Mr. Haines and Mr. Schultze will discuss channel best practices for creating processes that encourage active partner participation and increase program adoption, and will highlight key industry trends and program best practices that will impact channel strategies for 2005 and beyond.

Attendees will have the opportunity to network with channel executives from leading high-tech companies and will have the rare opportunity to get a sneak peek at an unpublished Gartner report on the impact channel sales revenue can have on the bottom-line. At this interactive session, attendees will discuss:

--Why channel efforts are more critical to success than ever

--Best practices for implementing an effective channel program

--How to effectively utilize the channel to increase the bottom-line

--The top five partner perspectives every vendor should know

--How to implement high-impact / how-effort channel processes

WHO:   Axel Schultze, President and CEO, BlueRoads Corporation
           Michael Haines, Research Vice President for Business
            Strategies, Gartner

    WHAT:  Networking Seminar on Best Practices for Increasing Channel
            Sales Revenue

    WHEN:  Thursday, October 7, 2004, 8:00 a.m. - 12:00 p.m. PT

    WHERE: Santa Clara, CA

To register for this event, please visit: http://www.blueroads.com/seminar/gartner.html

About BlueRoads Corporation

BlueRoads provides channel management software and expertise that enable companies to market and sell more effectively through indirect channels. BlueRoads 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return on Channel Investment. BlueRoads' impressive customer list includes Hitachi Data Systems, Nortel Networks, Sophos, Sun Microsystems, SurfControl and many more. The company is headquartered in San Mateo, Calif. and privately funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650-349-8500.