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BlueRoads Hosts Channel Enablement Conference; Learn about Best Practices and Technologies That Enable Companies to Market and Sell More Effectively Through Indirect Channels.


SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- BlueRoads Corporation, a channel management Software-as-a-Service company, today announced that president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Axel Schultze along with leaders from CMP CMP (cytidine monophosphate): see cytosine.


(1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information
 IPED IPED Institute for Partner Education & Development
IPED Institute of Private Enterprise Development (Georgetown, Guyana)
IPED Institute for Policy and Economic Development
 and Nortel will host a conference to discuss best practices for leveraging partners to achieve faster growth, as well as increasing channel performance and predictability. The conference is a "must attend" for anyone responsible for channel strategy, marketing or sales. Designed by channel leaders for channel leaders, the conference will highlight the strategies, best practices and technologies that enable companies to market and sell more effectively through indirect channels.

In today's competitive environment, revenue growth is a top issue facing channel executives, and maximizing channel performance is easier said than done. Companies that are seeking to effectively manage their channel will have the opportunity to hear from their peers about how they've turned the complexity of the channel into a competitive weapon.

Attendees at this conference will have the unique opportunity to network with channel professionals from leading high-tech companies including Check Point, Corel, Hewlett-Packard, Hitachi, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, NetIQ, Nortel, Packeeter, SGI (SGI, Sunnyvale, CA, www.sgi.com) A manufacturer of workstations and servers, founded in 1982 by Jim Clark. The company was founded as Silicon Graphics, Inc., but changed to its acronym in 1999. , Trend Micro, and WebEx to discuss:

--Key industry trends that are impacting partner loyalty

--Practical strategies for developing productive partner relationships

--High-impact/low-effort processes that accelerate revenue generation

--How companies like Nortel have doubled revenue from channel sales leads
WHO:    Axel Schultze, President and CEO, BlueRoads Corporation

WHAT:   Channel Enablement Conference

WHEN:   Tuesday, May 10, 2005
        8:30 a.m. - 12:00 p.m. PT

WHERE:  Santa Clara, CA


To register for this event, please visit: http://www.blueroads.com/news/event_registration_chan_sem_510_05.html.

About BlueRoads Corporation

BlueRoads Corporation provides channel management Software-as-a-Service, which enables companies to market and sell more effectively through indirect channels. BlueRoads 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase channel performance and predictability. BlueRoads' impressive customer list includes Hitachi Data Systems See HDS. , Nortel Networks, SurfControl and many more. The company is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. , and funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650.349.8500.
COPYRIGHT 2005 Business Wire
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:May 4, 2005
Words:368
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