BlueRoads Enhances Channel Management Suite With Integrated PRM Module; Complete System Improves Visibility and Channel Sales Performance.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- BlueRoads Corporation, an on-demand channel management software company, today announced the enhancement of its channel management suite with the BlueRoads(TM) Partner Relationship Management (PRM PRM Partner Relationship Management PRM Parameter PRM Bureau of Population, Refugees and Migration (US State Department) PRM Partidul Romania Mare (Romania Mare Party) PRM Professional Risk Manager ) Module. Part of the BlueRoads 5 suite, the PRM Module enables vendors to model a complete view of the partner network in order to generate more accurate partner recruitment and retention plans and maximize market opportunities around new products, industry verticals and underserved geographies. "Increasingly, PRM capabilities are being seen as just one component of an overall channel management strategy," said Sheryl Kingstone, senior analyst, Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. . "Combining vendor-centric PRM capabilities with partner-centric sales and marketing processes ensures the needs of both sides are addressed, thereby fully optimizing top-line business performance across the entire value chain." BlueRoads 5 is comprised of the Foundation System, which provides a platform for managing administration and the business process backend, and a suite of modules, which provide user-facing functionality. Modules plug-and-play within the Foundation System, so extra functionality can be added seamlessly as business objectives change. The PRM Module is an important component of the Channel Management Suite. Similar to CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , which consolidates customer data, PRM consolidates partner profile data in a centralized system In telecommunications, a centralized system is one in which most communications are routed through one or more major central hubs. Such a system allows certain functions to be concentrated in the system's hubs, freeing up resources in the peripheral units. , which enables vendors to model a complete view of the partner network, determine channel coverage overlaps and gaps, manage channel program membership and monitor partner commitments and performance. Combined with the other sales and marketing modules, BlueRoads provides an extensive Channel Management Suite designed to drive revenue through end-to-end business process improvement and active partner participation. "PRM, and the ability to leverage operational data, is an important component of channel management," said Axel Axel: see Absalon. Schultze, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueRoads. "Traditional PRM systems were architected to consolidate and manage data but were not architected to support business process automation, which is a necessary driver for optimizing channel revenue performance. BlueRoads is the first vendor to bridge this gap with our integrated channel management suite and is continuing to provide our customers with industry-leading solutions that enable them to turn their channel into a competitive weapon." About BlueRoads PRM Module: --Partner Registration: Enables partners to register via self-service Web interface and select the product and channel program components that are best suited to their specific business requirements; reduces administrative overhead for vendor and ensures partner profile data is accurate. --Partner Profiling: Depicts a complete view of the partner network, including contact information, partner tier structures, industry and product expertise; dynamically updates profiles based on partner accomplishments such as opportunities closed and revenue generated. --Partner Programs: Enables creation of new channel programs to address changing business requirements; manages program membership by associating partners to programs; monitors program performance based on partner accomplishments. --Partner Coverage Modeling: Reveals operational gaps or overlaps in market coverage and enables vendors to efficiently identify market opportunities around new products and industry verticals. --Partner Performance: Determines low- or higher-performing selling partners, down to the level of the individual partner salesperson and the opportunities won or lost by associated end-customer. The BlueRoads PRM Module will be available this month. About BlueRoads Corporation BlueRoads provides on-demand channel management software and expertise that enable companies to market and sell more effectively through indirect channels. BlueRoads 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase channel performance and predictability. BlueRoads' impressive customer list includes Hitachi Data Systems See HDS. , Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony , Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , SurfControl and many more. The company is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. and privately funded by El Dorado El Dorado, legendary country of South America El Dorado (ĕl`dərä`dō, –rā`–) [Span.,=the gilded man], legendary country of the Golden Man sought by adventurers in South America. Ventures and ArrowPath Venture Capital. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650-349-8500. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion