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BlueRoads Delivers Record Third Quarter 2006 Results.


Channel Management Company Increases Sales Through Consistent Renewals, Substantial Up-Sell and Strong Growth From New Customers

SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- BlueRoads Corporation, a leading provider of channel management solutions, today announced that the company has grown sales over 50% from the same quarter in 2005. This rapid sales expansion was driven by consistent renewals, substantial up-sell and strong growth from new customers.

"We are very pleased to see our existing customers come back and renew their contracts with us," said Shinya Akamine, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BlueRoads Corporation, "but we are even more flattered by the fact that a growing number of our current customers are finding substantial value in expanding their usage through more functionality and dramatically increased adoption by partners."

In addition to increasing revenue with existing customers, BlueRoads has also been able to consistently attract new customers this quarter. The number of sales partner organizations actively using the BlueRoads system increased to over 1200 resellers, making it the ideal choice for vendors seeking to maximize partner participation.

BlueRoads has increased headcount by over 65% since the beginning of 2006 enabling the company to accelerate delivery of new features and enhancements to the solution. By paying close attention to the ever evolving needs of its customers, BlueRoads has managed to develop the industry's most comprehensive sales channel management suite for medium to large enterprises. The company also disclosed that 33% of its customers have greater than $1 billion in annual revenue and 50% have annual revenue over $200 million.

Thousands of businesses that rely on complex, multi-channel sales models use BlueRoads to increase visibility, control and value in their sales channels. BlueRoads' channel management suite integrates smoothly with current systems, is complementary to existing CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  and SFA See sales force automation.

SFA - Sales Force Automation
 investments and also brings the added benefit of best practice management to both indirect and channel sales.

About BlueRoads Corporation

BlueRoads Corporation delivers proven Enterprise Channel Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Nortel, Polycom and Juniper depend on BlueRoads' unique closed-loop system Noun 1. closed-loop system - a control system with a feedback loop that is active
closed loop

control system - a system for controlling the operation of another system
 which empowers individual partner representatives to actively participate in sales and marketing processes. BlueRoads strengthens the bond between vendors and their partners, achieving the mutually beneficial Adj. 1. mutually beneficial - mutually dependent
interdependent, mutualist

dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture"
 goals of increased conversion rates, revenue and market share. BlueRoads is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south.  and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, and El Dorado El Dorado, legendary country of South America
El Dorado (ĕl`dərä`dō, –rā`–) [Span.,=the gilded man], legendary country of the Golden Man sought by adventurers in South America.
 Ventures. For more information, please visit www.blueroads.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 25, 2006
Words:403
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