BlueRoads Builds on Technology Leadership with Patent to Enhance Lead Distribution; Channel Management Pioneer Continues to Deliver Leading-Edge Solutions To Enhance Channel Management Predictability and Visibility.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- BlueRoads Corporation, a channel management Software-as-a-Service (SaaS) company, today announced that it has been awarded patent number 09,514,997 by the United States Patent and Trademark Office The United States Patent and Trademark Office (PTO or USPTO) is an agency in the United States Department of Commerce that provides patent protection to inventors and businesses for their inventions, and trademark registration for product and intellectual property for its unique pull-based lead distribution methodology. Demonstrating its technology leadership, the BlueRoads pull-based lead distribution methodology provides an efficient way for motivated mo·ti·vate tr.v. mo·ti·vat·ed, mo·ti·vat·ing, mo·ti·vates To provide with an incentive; move to action; impel. mo and available partners to pull leads for active follow up, ensuring leads get into the right hands at the right time. BlueRoads' patented methodology is part of the BlueRoads Channel Management Suite, the company's leading-edge channel management software that helps companies market and sell more effectively through indirect channels. The unique pull-based lead distribution methodology allows the available and interested individual salesperson to self-select leads for active follow-up. This is extremely important because in the traditional "push" model there is no clear measurability and no visibility into the follow on process, whereas the "pull" methodology provides a clear performance indicator that allows measurement of the reaction time in the partner channel. "BlueRoads provides a huge value in enabling us to build a better relationship with our vendors and better qualify new leads," said Dan Burns, Vice President of Sales and Co-Founder for Accuvant. "The old antiquated way of pushing leads to each partner just wasn't an effective means of capturing new business. BlueRoads has changed the vendor/partner relationship for the better with its innovative technology." The patent further validates BlueRoads as a technology leader in the channel management market. Competitive solutions don't have the capabilities to strengthen the bond between the vendor and partner, which is a key factor as companies continue to embrace indirect sales to meet corporate financial goals. "BlueRoads is devoted to providing the most advanced, innovative solutions for our customers. This patent demonstrates our dedication to technical advancement and is further evidence that BlueRoads is the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard. de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO, for channel management solutions," said Paul Nagy, Vice President of Product Management for BlueRoads. "We will continue to strengthen and expand our product offering, providing uncompromising channel predictability and visibility." About BlueRoads Corporation BlueRoads Corporation provides channel management software as a service, which enables companies to market and sell more effectively through indirect channels. BlueRoads was recognized by Gartner Group (company) Gartner Group - One of the biggest IT industry research firms. Address: Connecticut, USA. as a "cool vendor," for its delivery of innovative, impactful and intriguing in·trigue n. 1. a. A secret or underhand scheme; a plot. b. The practice of or involvement in such schemes. 2. A clandestine love affair. v. solutions for the industry. BlueRoads' impressive customer list includes Avaya, Hitachi Data Systems See HDS. , Nortel and many more. The company is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. and funded by ArrowPath Venture Capital, Cardinal Venture Capital, and El Dorado El Dorado, legendary country of South America El Dorado (ĕl`dərä`dō, –rā`–) [Span.,=the gilded man], legendary country of the Golden Man sought by adventurers in South America. Ventures. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650.349.8500. |
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