BlueRoads Appoints Vice President of Worldwide Sales; Proven Software Industry Veteran Brings Strong Sales Expertise to Fast-Growing Channel Management Company.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- BlueRoads Corporation, a channel management Software-as-a-Service company, today announced the appointment of Rob Milks as Vice President of Worldwide Sales. Milks brings over 20 years experience to his role at BlueRoads, and will be responsible for worldwide sales strategies and managing the company's entire sales effort. His experience in developing, marketing, selling and servicing information technology solutions will allow BlueRoads to continue its success in enabling organizations to turn the complexity of the channel into a competitive weapon. "Rob's enterprise sales experience is especially important to us as we continue to expand our client portfolio with the industry's most prominent high-technology companies," said Axel Schultze, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , BlueRoads. "With the addition of Rob to the management team, BlueRoads will be even better poised to leverage the growing need for effective channel management solutions and help companies accelerate revenue via the channel." Milks will be charged with helping BlueRoads launch the latest version of its leading-edge channel management software, BlueRoads 6. The new solution allows companies to market and sell more effectively through indirect channels, strengthening the bond between vendor and partner. Leading industry and financial research firms predict that the indirect model will be the predominant sales model in the high-technology industry by 2010, and companies are already engaging their partners to leverage indirect revenue to meet corporate financial goals. "BlueRoads has been making tremendous strides in 2005, and is becoming the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard. de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO, for channel management solutions," said Rob Milks, vice president of worldwide sales. "The company has a strong business model and an innovative solution that is addressing an untapped market with huge potential." Prior to joining BlueRoads, Milks was vice president of sales for Selectica, a provider of solutions for automating the sales opportunity-to-order process. While at Selectica, Milks built and managed the sales team for strategic and global accounts from the ground up, and led many successful software deals that significantly impacted Selectica's IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. in March 2000, as well as the company's largest deal with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . Milk's experience also includes executive positions at Intertech Information Management, Shannon Data Systems and Microcomputer Corp. About BlueRoads Corporation BlueRoads Corporation provides channel management Software-as-a-Service, which enables companies to market and sell more effectively through indirect channels. BlueRoads was recognized by Gartner Group (company) Gartner Group - One of the biggest IT industry research firms. Address: Connecticut, USA. as a "cool vendor" for 2005, for its delivery of innovative, impactful and intriguing solutions for the industry. BlueRoads' impressive customer list includes Hitachi Data Systems See HDS. , Nortel, SurfControl and many more. The company is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. and funded by El Dorado El Dorado, legendary country of South America El Dorado (ĕl`dərä`dō, –rā`–) [Span.,=the gilded man], legendary country of the Golden Man sought by adventurers in South America. Ventures and ArrowPath Venture Capital. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650.349.8500. |
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