BlueRoads Appoints New Vice President of Sales; Software Industry Veteran Brings Strong Sales Expertise to Fast-Growing Channel Management Company.

SAN MATEO, Calif. -- BlueRoads Corporation, a channel management software company, today announced the appointment of David Bortolin as Vice President of Sales. Bortolin brings over 15 years' experience to his new role at BlueRoads, where he is responsible for leading strategies for North American sales and managing the company's entire North American sales effort. His experience in developing, marketing, selling and servicing information technology solutions will enable BlueRoads to continue its success in making high-tech channel management organizations more effective via its unique Active Participation Network, which maps processes across the globe and down to the individual partner sales person in seconds.

"David's extensive experience in enterprise sales is especially important to us as we continue to build out our client portfolio with some of the industries most prominent high-tech companies," said Axel Schultze, president and CEO, BlueRoads. "His experience in managing partnerships will serve as an invaluable asset to the BlueRoads team, and I look forward to working with him as we continue to see more companies rely on indirect revenue to achieve corporate financial goals."

With the addition of Bortolin, BlueRoads continues to round out its management team in support of redefining the partner relationship management market. This appointment is the latest proof point for BlueRoads as they continue to demonstrate tremendous growth in the space. The company recently secured $5.3 million in Series B financing, announced a new vice president of product development and launched BlueRoads 5, its closed-loop channel management solution that helps companies market and sell more effectively through their indirect channels.

"BlueRoads offers a unique business proposition to its customers and I am excited to join the company as they continue to make huge strides in redefining partner relationship management," said David Bortolin, the new vice president of sales. "There is tremendous opportunity in this space and I look forward to being part of a strong organization as we continue to build a next generation channel management architecture."

Prior to joining BlueRoads, Bortolin was vice president of sales and business development for Covigo, Inc., a leading provider of software to develop and deploy mobile, web and portal applications. While at Covigo, Bortolin managed partner relationships with some of the industries most recognized companies, including Cisco, HP, BEA and AT&T. Previous to that, Bortolin was the vice president of North American sales for Taviz Technology, where he was responsible for managing a team of sales managers, sales engineers, and inside sales representatives, helping the company grow sales from $500,000 to $8 million in six months.

About BlueRoads Corporation

BlueRoads provides channel management software and expertise that enable companies to market and sell more effectively through indirect channels. BlueRoads 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return on Channel Investment. BlueRoads' impressive customer list includes Hitachi Data Systems, Nortel Networks, Sophos, Sun Microsystems, SurfControl and many more. The company is headquartered in San Mateo, Calif., and privately funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650-349-8500.