BlueRoads Appoints New Vice President of Product Development.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- BlueRoads Corporation, a channel management software company, today announced that Anita Rao has joined the company as vice president of product development. In this new role, Rao is charged with overseeing all aspects of engineering for BlueRoads including product architecture, software development, user interface design and quality assurance. The new addition to the executive team comes at a time when BlueRoads is experiencing tremendous growth. The company recently secured $5.3 million in Series B financing, and launched BlueRoads 5, its closed-loop channel management solution that helps companies market and sell more effectively through their indirect channels. Rao brings over seventeen years of enterprise software experience to BlueRoads. Most recently, Rao spent two and a half years as the enterprise software sector leader with Garage Technology Ventures where she honed her engineering expertise in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one , CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and Internet industries. Previous to that, Rao was the vice president of engineering at Jamcracker, where she led a team in architecting a Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. platform to deliver IT services by aggregating best-of-breed applications and ASPs. Before Jamcracker, she served as senior director of Oracle's CRM Products Division, where she started a new group to build business intelligence systems for e-commerce, sales, marketing, call center and service applications. "Anita's extensive experience in CRM is especially important to us as we continue to build a next generation channel management architecture," said Axel Schultze, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , BlueRoads. "Her background in managing organizations focused on software engineering makes her a unique candidate to lead our engineering team, and I look forward to working with her as we continue to redefine the partner relationship management software market in the months ahead." "I'm very excited to join a company that's quickly becoming an innovator in channel sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a ," said Anita Rao, the new vice president of product development at BlueRoads. "With the recent launch of BlueRoads 5 and with BlueRoads' prominent customer base, I believe we're on the cusp of leading the partner relationship management market. I look forward to working with BlueRoads as we continue to see more companies rely on indirect revenue to achieve corporate financial goals." About BlueRoads Corporation BlueRoads provides channel management software and expertise that enable companies to market and sell more effectively through indirect channels. BlueRoads 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return on Channel Investment. BlueRoads' impressive customer list includes Hitachi Data Systems See HDS. , Nortel Networks, Sophos, Sun Microsystems, SurfControl and many more. The company is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. and privately funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650-349-8500. |
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