BlueRoads Appoints New Vice President of Operations and Services.

SAN MATEO, Calif. -- Industry IT Veteran Rounds-Out Executive Team as Innovative Company Continues to Redefine the Partner Relationship Management Market

BlueRoads Corporation, a channel management software company, today announced the appointment of Deepak Viswanath as Vice President of Operations and Services. Viswanath brings over 18 years of experience to his new role at BlueRoads, where he is responsible for overseeing all aspects of data center operations, management information systems, customer support and service. His experience in establishing best-of-breed operations for leading organizations will serve as an invaluable asset as BlueRoads continues to see tremendous success in helping high-tech organizations increase revenue and marketshare through the indirect channel.

"This appointment is the latest proof point for BlueRoads as we continue to demonstrate remarkable growth in the PRM market, and I am pleased to expand our seasoned executive team with an experienced industry veteran such as Deepak," said Axel Schultze, president and CEO, BlueRoads. "His experience in running data center operations and his strong background in customer service and support comes at a time when BlueRoads continues to build out our client portfolio with some of the industry's most prominent high-tech companies. I look forward to working with him as we establish BlueRoads as the market leader."

With the addition of Viswanath, BlueRoads continues to round out its management team in support of redefining the partner relationship management market. Viswanath joins recent hires Anita Rao, vice president of product development with over 17 years of enterprise software experience, and David Bortolin, a 15 year software sales veteran, who recently signed on as vice president of sales. The three executives represent the on-going growth of the company's expertise across all areas, and are key to the company's success. Their combined expertise will help ensure that BlueRoads stays at the forefront of PRM technology solution development to help customers manage their channels efficiently and drive revenue.

"BlueRoads offers a unique and powerful channel management solution with BlueRoads 5, and they're fundamentally changing the way organizations market and sell through their indirect channel," said Deepak Viswanath, the new vice president of operations and services. "I am excited to join this innovative company and leverage my experience to further enhance BlueRoads' position in the market."

Prior to joining BlueRoads, Viswanath was responsible for data center operations and IT at Yodlee Corporation, where he was instrumental in establishing best-of-breed operation practices. Previous to that, Viswanath was Vice President of Operations at Getthere, Inc. a leader in online travel procurement and distribution systems, where he helped the company nearly triple its transaction rate. Viswanath has also held a variety of senior IT management positions at Oracle, AT&T and NCR.

About BlueRoads Corporation

BlueRoads provides channel management software and expertise that enable companies to market and sell more effectively through indirect channels. BlueRoads 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return on Channel Investment. BlueRoads' impressive customer list includes Hitachi Data Systems, Nortel Networks, Sophos, Sun Microsystems, SurfControl and many more. The company is headquartered in San Mateo, California and privately funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650-349-8500.