BlueRoads Announces First Automated Deal Registration Solution to Drive Market Share Through Enhanced Partner Relationships.

SAN MATEO, Calif. -- Unique Software Reduces Administrative Costs and Improves Visibility of Channel Sales Opportunities

BlueRoads Corporation, a channel management software company, today announced BlueRoads(TM) Deal Registration Manager, a unique software solution that helps vendors and channel partners automate the complexities of managing a deal registration program. BlueRoads Deal Registration Manager streamlines program participation and administration through a centralized web-based system, ensuring a mutually successful experience for vendors and solution providers. It also increases deal close rates by allowing vendors to easily identify where influence in critical deal phases can help partners win.

"Deal registration programs offer a simple but fundamental value proposition: they allow vendors to protect and increase profit margins for channel partners that are helping them grow market share," said Michael Haines, Research Vice President, Business Strategies Group at Gartner Inc. "The problem is that these programs usually require large administrative resources on both the vendor and channel sides, and poorly-crafted or poorly-enforced programs can actually cost vendors business."

BlueRoads Deal Registration Manager centralizes deal submissions and allows both partner and vendor to view real-time status and feedback throughout the deal lifecycle while promoting vendor/partner trust by keeping details of the deal confidential until after the registration is approved. The process on both sides utilizes an intuitive, web-based interface and real-time status and alerts displayed in a personalized workspace that reduces or eliminates inefficient status check phone calls and emails. Further, the vendor workspace flags any potential duplicate deals, streamlining and simplifying the approval decision process. By providing partners with standardized and consistent real-time processes, BlueRoads Deal Registration Manager not only reduces administrative burdens and related costs, but also helps vendors gain partner mind share and confidence.

Because BlueRoads Deal Registration is an integrated component of the BlueRoads channel management suite, and incorporates timely and appropriate guided selling capabilities. Partner sales representatives are alerted to relevant information within the context of the sales process, such as product details, sales tips and up-sell techniques that increase close rates. At each step of the sales cycle, the partner provides feedback via a point-and-click interface, keeping the vendor current on the status of the deal and identifying opportune moments to step in to directly support the channel sale. System-guided point-of-sale reports enable vendors to conduct precise closed-loop ROI analysis upon completion of the deal.

"Vendors dedicated to helping channel partners build profitable businesses are turning to deal registration programs as a proof point of commitment. For many channel partners, the growing popularity of these programs is forcing them to weigh the cost of program incentives offered against the internal resources required to administer the process," said Axel Schultze, president and CEO of BlueRoads. "BlueRoads Deal Registration Manager is the latest example of our commitment to innovative solutions that drive market share and revenue through the indirect channel."

About BlueRoads Corporation

BlueRoads provides channel management software and expertise that enable companies to market and sell more effectively through indirect channels. BlueRoads 5 empowers individual partner sales representatives to actively participate in closed-loop sales and marketing processes, enabling companies to increase Return on Channel Investment. BlueRoads' impressive customer list includes Hitachi Data Systems, Nortel Networks, Sophos, Sun Microsystems, SurfControl and many more. The company is headquartered in San Mateo, California and privately funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650-349-8500.