BlueRoads Announces BlueRoads University; Training Program Helps Organizations Understand How to Utilize Channel Management Solutions with Personalized and Accessible Learning Programs.

SAN MATEO, Calif. -- BlueRoads Corporation, a channel management Software-as-a-Service company, today announced BlueRoads University, a series of training sessions and workshops to help customers, partners and prospects better understand and fully utilize channel management solutions to achieve business goals. Based on the needs and level of understanding of the recipients, BlueRoads University provides a range of educational services, which include: hands-on training via the BlueRoads campus and/or customer site; customized training via the Web; as well as a series of "how to" workshops, which cover the business challenges and best practices surrounding a range of channel processes.

"Companies today can't compete with a direct sales force alone. The power of the channel is growing and BlueRoads is fully committed to empowering our customers, partners and prospects with the tools they need to improve their business," said Axel Schultze, president and CEO of BlueRoads. "Led by industry experts with deep channel experience, BlueRoads University is designed to help channel executives utilize these solutions to meet their financial goals."

The launch of BlueRoads University took place in June 2005, with an inaugural BlueRoads 6 System Management course, a five-day program of hands-on training based on BlueRoads' sales, marketing, and partner relationship management methodologies. The course was met with an enthusiastic response from participants. All courses are reoccurring, with the next installment of the System Management course being held August 8-12, 2005. To enroll for this course or to learn more about the range of courses offered by BlueRoads University, please visit http://www.blueroads.com/services/training.html.

BlueRoads is the de facto standard for channel management solutions. BlueRoads 6 is the latest version of the company's leading-edge channel management software that allows companies to market and sell more effectively through indirect channels, strengthening the bond between vendor and partner. Unlike traditional PRM systems, BlueRoads 6 is designed with unique partner-centric methodologies that streamline channel processes, which yield the highest possible results with the least amount of partner effort. This reduces the time and effort required to actively participate, and increases partner adoption of programs and processes.

About BlueRoads Corporation

BlueRoads Corporation provides channel management Software-as-a-Service, which enables companies to market and sell more effectively through indirect channels. BlueRoads was recognized by Gartner Group as a "cool vendor" for 2005, for its delivery of innovative, impactful and intriguing solutions for the industry. BlueRoads' impressive customer list includes Hitachi Data Systems, Nortel, SurfControl and many more. The company is headquartered in San Mateo, California and funded by El Dorado Ventures and ArrowPath Venture Capital. For more information about how BlueRoads is helping companies create active channels with higher returns visit our website at http://www.blueroads.com or call 650-349-8500.