BluePhoenix Names Tsipora Cohen Vice President of Worldwide Marketing.Business Editors CARY, N.C. & HERZELIA, Israel--(BUSINESS WIRE)--Oct. 21, 2003 BluePhoenix Solutions (Nasdaq:BPHX), the leader in Enterprise IT Modernization, today announced that Tsipora Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. has joined the company as vice president of worldwide marketing. In this newly created position, Ms. Cohen will be responsible for the entire spectrum of the company's global marketing programs including messaging, branding, advertising, sales support, solutions marketing, Web presence strategies, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . "We are extremely pleased to welcome Tsipora to the BluePhoenix management team," said CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Arik Kilman. "She brings with her extensive experience in global high-tech marketing and well understands the unique needs of a multi-national solutions provider like BluePhoenix. With Tsipora's guidance, we will strengthen the BluePhoenix brand, enhance industry awareness of our unique solutions, and expand our market reach across the globe." An 18-year high tech industry veteran, Cohen was formerly vice president of worldwide marketing for biometrics provider Keyware Technologies and vice president of corporate business development and marketing for speech technology pioneer Lernout and Hauspie (L&H). At Keyware, Cohen was responsible for corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. , product, partner and field marketing, and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . As a member of the senior management team, she helped develop the company's overall business and operating strategies. At L&H, Cohen headed corporate business development and marketing and played a key role in 10 mergers and acquisitions and in implementing a plan to expand market share in key vertical markets. Prior to L&H, Cohen held positions in marketing and market research for several firms including Scitex, a leader in digital visual information communication, and Wimmer Tamir Advertising. She holds a BA degree in statistics and psychology from Tel Aviv University Tel Aviv University (TAU, אוניברסיטת תל־אביב, את"א) is Israel's largest on-site university. , where she also completed her graduate course work for an MS in data processing and information systems. Cohen also attended the Executive Program at the Stanford Graduate School of Business The Stanford Graduate School of Business (also known as Stanford Business School or Stanford GSB) is one of the professional schools of Stanford University, in Stanford, California. It is one of the leading business schools in the United States. . "There are tremendous pressures on businesses these days to constantly update and improve every part of the IT infrastructure," said Cohen. "But complete replacement is no longer a real option. Companies have far too much invested in hardware and software to throw it all away and start from scratch to start (again) from the very beginning; also, to start without resources. - Thackeray. See also: Scratch . The BluePhoenix approach to automate Enterprise IT Modernization leverages a company's investment in current IT infrastructure and helps enterprises make a seamless and cost-effective transition to state-of-the-art technologies. I'm excited to be a part of the BluePhoenix group and I look forward to taking the modernization message to customers worldwide." About BluePhoenix Solutions BluePhoenix Solutions develops and markets unique solutions that enable companies to automate the process of modernizing and upgrading their mainframe and distributed IT infrastructure, thus quickly and cost-effectively extending the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of their existing IT systems. The company's comprehensive suite of tools and services is based on a three-step process - Understanding, Implementation (Migration, Transformation and Redevelopment), and Maintenance. BluePhoenix has 11 offices throughout the world, including locations in the US, UK, Denmark, Germany, Italy, the Netherlands, and Israel. The company's major shareholder is the Formula Group (Nasdaq:FORTY), an international Information Technology company principally engaged in providing software products, solutions, and services in various vertical markets. For more information, please visit our web site at www.bphx.com. SAFE HARBOR Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. : Certain statements contained in this release may be deemed forward-looking statements, with respect to plans, projections, or future performance of the Company, the occurrence of which involves certain risks and uncertainties that could cause actual plans to differ materially from these statements. These risks and uncertainties include but are not limited to: market demand for the Company's tools, successful implementation of the Company's tools, competitive factors, the ability to manage the Company's growth, the ability to recruit and retrain re·train tr. & intr.v. re·trained, re·train·ing, re·trains To train or undergo training again. re·train additional software personnel, and the ability to develop new business lines. This press release is also available at www.bphx.com. All names and trademarks are their owners' property. |
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