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BlueLithium to Present at the CEO Pitch @ Stanford During the AO2005: Innovation Summit.


SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- BlueLithium, Inc., the Internet's largest performance based advertising network, today announced that it has been chosen by the AlwaysOn Network to present at the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Pitch @ Stanford program during the AO2005: Innovation Summit. The event runs from July 19 - 21 at the Frances Arrillaga Center at Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. . Gurbaksh Chahal Gurbaksh Chahal (born July 17, 1982) is the founder of several advertising companies.

Chahal was born in the town of Tarn Taran, near Amritsar in Punjab, India to Avtar and Arjinder Chahal.
, founder and CEO of BlueLithium, will speak at 11:48 AM PDT PDT
abbr.
Pacific Daylight Time


PDT Pacific Daylight Time

PDT n abbr (US) (= Pacific Daylight Time) → hora de verano del PacĂ­fico

PDT 
 on July 20. AlwaysOn will spotlight a select number of private company CEOs to 'pitch' their business plan and go-to-market strategy to a panel of peers and an audience of corporate development officers, investors, and members of the press.

The CEO Pitch @ Stanford consists of private companies at all stages of development, from early to late stage. Companies were evaluated and chosen by the AlwaysOn editorial staff, together with a team from the MIT/Stanford Venture Lab (VLAB) - a joint venture between the MIT MIT - Massachusetts Institute of Technology  Enterprise Forum, the Office of Technology Licensing at Stanford University, and the Alumni Association An alumni association is an association of graduates (alumni) or, more broadly, of former students. In the United Kingdom and the United States, alumni of universities, colleges, schools (especially independent schools), fraternities, and sororities often form groups with alumni  of the Graduate School of Business. At the AO2005: Innovation Summit, each CEO Pitch will be evaluated by a panel of judges Panel of Judges is an indie pop band from Melbourne, Australia. Members
  • Dion Nania (Golden Lifestyle Band) - guitar
  • Alison Bolger (Clag, Sleepy Township) - bass
  • Paul Williams (Molasses, Jaguar Is Jaguar) - drums
Discography
 on overall value proposition and market strategy, and the top 3 winners will be invited to present on the main forum to thousands of in-person and webcast attendees.

BlueLithium's advertising network includes over 1,000 sites and delivers over 4.5 billion impressions per month. As of last quarter, it reached over 100 million unique users worldwide. BlueLithium's online advertising technology automates rapid real-time optimization and tuning of advertising campaigns and delivers comprehensive intelligence about conversion, response, and targeting - all without encroaching upon end users' privacy.

"It is exciting to be recognized as a company changing the face of online advertising, especially among the industry leaders at the Innovation Summit," said Gurbaksh Chahal, CEO of BlueLithium. "Coming out of our recent $11.5 million Series A round of financing and our new office openings, this is a great chance to tell the story of our momentum and success to a very influential audience."

This week, the company announced its BrandPlex brand marketing solution and a new search management service called BidMonarch. BrandPlex combines the powers of BlueLithium's exclusive network and Dynamic Logic's AdIndex, a research application used to measure advertising effectiveness. BidMonarch uses BlueLithium's transaction data through search analysis, behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time.  technology and new call tracking technology to provide users with advanced search management services that also track offline sales.

"The CEO Pitch is an open forum where companies can unveil their go-to-market strategies," said Tony Perkins, founder and editor of AlwaysOn. "Following in the tradition of AlwaysOn, companies are able to obtain unique insights from leading industry insiders, meet their peers and partners, and gain the attention of the venture and press communities."

The CEO Pitch @ Stanford is sponsored by the MIT/Stanford Venture Lab.

About BlueLithium, Inc.

For advertisers focused on response and results, BlueLithium is the performance-based advertising network that maximizes ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  through its proprietary ad serving technology. The company's advertising network is driven by the industry's most advanced targeting and optimization technology, offers a variety of advertising options for online marketers, and helps publishers maximize the value of online properties. For more information, see http://www.bluelithium.com

About AlwaysOn

AlwaysOn is transforming the communications business with its online blogging network, establishing it as a leader in the Open Media revolution. Borrowing from the underground traditions of blogging and social networking, ALWAYSON (http://www.alwayson-network.com/) was launched in 2003. Today, AO's annual Summit @ Stanford and OnHollywood events, print "blogozine" and online services encourage direct collaboration between global thought leaders and technology insiders. No other media brand has dared allow such openness amongst its readers and participants. AlwaysOn, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, is a privately held and virtually headquartered company born out of the heart of Silicon Valley.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 14, 2005
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