BlueLithium Selects Digital Envoy's Industry-Leading IP Intelligence to Ignite Online Ad Targeting and Optimization.ATLANTA -- Digital Envoy, the leading provider of IP Intelligence solutions, today announced that BlueLithium Inc., the Internet's largest performance based advertising network, has added NetAcuity (R) IP Intelligence technology to optimize campaign delivery and target clients' advertising campaigns. For use within BlueLithium's AdRevolver, an ad-serving network which reaches more than 1,000 affinity-based Web sites and more than two-thirds of Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f , Digital Envoy's IP Intelligence technology allows online marketers and advertisers to segment and target their online audience based on their geographic location worldwide, as well as additional parameters such as domain name, connection speed, and zip code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. - based solely on IP addresses. With the addition of Digital Envoy's IP Intelligence, BlueLithium customers are now privy to a multitude of geo-targeting capabilities including access to city, region/state, and country data. "Not only does NetAcuity offer unsurpassed accuracy and granularity, the technology is also easy to implement as no modifications to our current infrastructure are needed," said Gurbaksh Chahal Gurbaksh Chahal (born July 17, 1982) is the founder of several advertising companies. Chahal was born in the town of Tarn Taran, near Amritsar in Punjab, India to Avtar and Arjinder Chahal. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of BlueLithium. "The seamless incorporation of Digital Envoy's IP Intelligence technology allows our customers to promptly benefit from precise, finely tuned targeting and to discover traffic patterns with the highest conversions--meaning optimized campaign delivery, better ad performance and more effective results for our customers' advertising dollars." With a 33 percent increase for online advertising reported in 2004 and revenue of $14.7 billion for 2005, projected by Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
"The unprecedented growth in online advertising has driven the need for accurate targeting tools to ensure the right message resonates with the right person at the right time," said Rob Friedman, executive vice president at Digital Envoy. "Companies with widespread reach, such as BlueLithium, greatly benefit from IP Intelligence technology as well as the confidence it provides their customers in knowing their ads are well suited to a global and diversified online audience." About Digital Envoy Digital Envoy's patented NetAcuity is the leading IP Intelligence solution and is used across a number of industry verticals by some of the world's largest networks, Web sites and search engines for ad targeting, Web analytics and local search optimization Search optimization may refer to:
(2) Verifying the identity of a user logging into a network. solutions that prevent fraud in real time. The company's Fraud Analyst and E-Scam products serve as a first line of defense against online identity fraud by providing the newest advances in transparent, multi-factor authentication. Digital Envoy's technology non-invasively removes the anonymity barriers unique to the Internet and helps leading financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. institutions, Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. and other large enterprises with vested Internet interests protect their brand reputations while increasing consumer confidence in the online channel. For more information, visit www.digitalenvoy.net. About BlueLithium For advertisers focused on response and results, BlueLithium is the performance-based advertising network that maximizes ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). through its proprietary ad serving technology. The company's advertising network is driven by the industry's most advanced targeting and optimization technology, offers a variety of advertising options for online marketers, and helps publishers maximize the value of online properties. For more information, see http://www.bluelithium.com. |
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