BlueLithium Hand-Picks LEWIS to Capture Global Online Advertising Opportunity; Fastest Growing Online Advertising Network Gears Up to Enter International Markets with Global PR Agency.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- LEWIS, the global public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency, has been chosen as the exclusive public relations firm for online advertising network, BlueLithium, Inc. LEWIS will be responsible for all media and analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. . The main focus of the campaign will be on strategic messaging and positioning to help sell BlueLithium's online advertising engine to enterprises. The approach will include conducting a CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. outreach program highlighting best online advertising practices to key business press. The overall objective is to gain international momentum in the UK and Europe, with an emphasis on customer acquisition. The primary focus within the international markets will be highlighting the strengths of BlueLithium's product, AdRevolver, its ad-serving technology. The automatic optimization feature of the technology allows for advertisers to reach their target demographic in real-time, calculating variables such as time, location and IP address. This ensures no ad goes to waste, creating the best ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for the advertiser. On average, BlueLithium delivers over four billion ad impressions monthly reaching over 60 percent of Internet users. "LEWIS and BlueLithium share a common professional drive and energy -- a rare find these days. LEWIS has the right fit for where we want to take BlueLithium. It has impressive international reach into our key markets," said Gurbaksh Chahal Gurbaksh Chahal (born July 17, 1982) is the founder of several advertising companies. Chahal was born in the town of Tarn Taran, near Amritsar in Punjab, India to Avtar and Arjinder Chahal. , CEO at BlueLithium. "The online advertising space is really heating up, as we have seen over the past months with some key M&A activity. We look forward to working with BlueLithium in its rise within the online advertising market, as well as partnering with them during its strategic international expansion," said Andy Oliver, vice president at LEWIS. Katie Assar, account director, will lead a team of four reporting to BlueLithium's Chief Revenue Officer, Tim Mahlman. The campaign was won after a competitive pitch against five other agencies. The kick off was held on August 25, 2005. The campaign begins with a six-figure PR program which includes proactive media relations, based on product announcements and customer wins. LEWIS will also head up a corporate credibility initiative based on a CEO vision tour, speaking engagements and award submissions. About BlueLithium -- www.bluelithium.com For advertisers focused on response and results, BlueLithium is the performance-based advertising network that maximizes ROI through its proprietary ad serving technology. The company's advertising network is driven by the industry's most advanced targeting and optimization technology, offers a variety of advertising options for online marketers, and helps publishers maximize the value of online properties. For more information, see http://www.bluelithium.com. About LEWIS -- www.lewispr.com LEWIS specializes in media and analyst relations for technology companies worldwide. US headquarters are in San Francisco, CA and global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map. are coordinated from London, UK. Other wholly-owned subsidiaries include Boston; San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. ; Washington, DC; Paris, France; Munich, Germany; Madrid, Spain; Eindhoven, The Netherlands; Shanghai, China; Singapore, Hong Kong, Stockholm, Sweden and Sydney, Australia. The company has one of the fastest growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. in its sector. LEWIS has revenues currently of $16 million and employs over 170 staff. |
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