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BlueLithium Expands North American Operations with Launch of Atlanta Office; Recruits YellowPages.com Vice President to Develop Southeast Region.


SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. & ATLANTA -- BlueLithium, the fastest-growing direct response and brand marketing ad network, is opening an Atlanta office to support increasing advertising sales in the Southeast as a result of its proprietary optimization technology. Based in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. , BlueLithium also has offices in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Chicago, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  and San Francisco.

To support its expansion plan, the ad network has appointed David Braswell, former vice president of sales and business development for online directory publisher YellowPages.com, as regional sales manager of its new location.

Braswell will be responsible for leading BlueLithium's expansion in the Southeast, building the company's customer base by driving sales and account management, and servicing its existing regional customers. Braswell assumed his new position on September 12, 2005.

"BlueLithium leads the market with its ad serving technology," said David Braswell. "I look forward to being a part of the company's expansion by helping to build and retain sales talent, while meeting the needs of its current customers."

"The opening of the Atlanta office allows us to better support our existing clients throughout the Southeast," said Frank Guzzardo, vice president of Eastern sales. "Establishing a strong presence with David's leadership will give us the competitive advantage we need to excel in the Southeast market."

BlueLithium will be exhibiting at DMA (1) (Digital Media Adapter) See digital media hub.

(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases.
 (Direct Marketing Association) 2005 Conference & Exhibition at the Georgia World Congress Center The Georgia World Congress Center or GWCC is the major convention center in Atlanta. It is the fourth-largest convention center in the United States at 1.4 million ft2 (130,000 m2) and hosts more than a million visitors each year.  in Atlanta, October 16-19, 2005 in booths #1357 and #1359. To arrange a meeting at the show, please call 619-516-2559 or email bl@lewispr.com. For more information on the company and its services, please go to www.bluelithium.com.

About BlueLithium

For advertisers focused on response and results, BlueLithium is the performance-based advertising network that maximizes ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  through its proprietary ad serving technology. The company's advertising network is driven by the industry's most advanced targeting and optimization technology. It offers a variety of advertising options for online marketers and helps publishers maximize the value of online properties. For more information, see http://www.bluelithium.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 27, 2005
Words:334
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