BlueLithium Announces Improved Optimization Technology.

SAN JOSE, Calif. -- Improved Traffic Tracking and Real Time Analysis Now Available to Advertisers Across The Internet's Largest Direct Response Network

BlueLithium, Inc., the Internet's largest customized direct response network, today announced improved optimization technology throughout its advertising network. The technology automates rapid real-time optimization and tuning of advertising campaigns, and delivers comprehensive intelligence about conversion, response, and targeting - all without encroaching upon end users' privacy.

"This is an important next step following our acquisition of AdRevolver and I believe our advertisers will be very pleased," said Gurbaksh Chahal, CEO of BlueLithium. "No other network offers the real-time intelligence and on-the-fly optimization that our network does. Advertisers and publishers can participate in a mutually beneficial process of continual refinement - and put their resources to work where they are proving to be most efficient. Rather than waiting for reports and deciding how to reallocate, our system can now make these decisions in real time. This technology will help publishers get the most from their online real estate, and it will help advertisers improve the effectiveness of their messages."

The improved optimization technology works by analyzing each new campaign from its very first clicks. During the initial period, traffic patters are analyzed along with conversions, clicks, and actions. These patters can include nearly any type of descriptive information about the user and response - including time of day, day of week, site information, category, or geographic region. By aggregating and analyzing this data in real-time, the system can map what types of traffic are resulting in the most actions, conversions, or any other parameter an advertiser deems an important measure of effectiveness. This analysis generates new rules for the campaign and those rules are immediately applied and executed. This process of refinement continues throughout the campaign.

Many advertising networks offer analytics and tuning, but only BlueLithium does so in real-time and with the industry's most advanced targeting technology.

More about BlueLithium's AdRevolver Technology

Pre-click analysis

AdRevolver tracks the number of impressions shown before a user clicks an advertisement, tracking both the average number of pre-click impressions and frequency distribution per impression. This provides invaluable insight for action-oriented campaigns.

User preference tracking

AdRevolver tracks user preferences and is more likely to show ads in a category each user has expressed interest in. This is transparent to the user and does not compromise user privacy.

Precise targeting in accordance with industry standards

--Geotargeting by country, state and city

--Advanced, flexible frequency capping

--Contextual targeting

--Behavioral targeting

--Targeting by user language

Detailed statistics

--Statistics for each account, site, campaign, or advertisement

--Impressions, click and action tracking

--Rich, real-time reporting of clicks, impressions, and actions based on parameters such as time of the day, day of week, user country, state, city and user language

--Sophisticated post-click analysis

For more information, contact BlueLithium directly at: [e-mail] or 408/ 538-1200.

About BlueLithium, Inc.

For advertisers focused on response and results, BlueLithium is the customized direct response network that maximizes ROI through its proprietary ad serving technology. The company's advertising network is driven by the industry's most advanced targeting and optimization technology, offers a variety of advertising options for online marketers, and helps publishers maximize the value of online properties. For more information, see http://www.bluelithium.com .