BlueLithium Acquires AdRevolver.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. -- Deal Makes Industry-Leading Contextual Advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. Technology a BlueLithium asset; Company expands Sales and Operations to New York and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden BlueLithium, Inc., the Internet's largest customized direct response network, today announced that the Company had agreed to acquire AdRevolver, a leading ad serving technology company. As part of the associated company associated company associate n → Partnerfirma f associated company n → società collegata expansion, BlueLithium has also expanded its sales and operations to new locations in New York and San Francisco. The deal is in final legal approval and the companies expect the transaction to close within two weeks. AdRevolver, a five year old next-generation ad serving company, pioneered the delivery of Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. by combining an optimization engine that incorporates behavioral and artificial intelligence into a real-time platform. Effectively, the client's backend metrics are optimized in real-time utilizing unique variables within its targeting scheme. The company's ASP clients have included MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). International and MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. . "When using the AdRevolver technology within our global network and seeing the incredible response rates it brought to advertisers, we decided that our best move was to make AdRevolver part of the BlueLithium family," said Gurbaksh Chahal, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueLithium. "Bringing this powerful technology in-house will allow us to improve it even further, and thus improve the results we deliver to our customers." BlueLithium had previously been a licensee of AdRevolver technology, but the completion of this transaction means that the unmatched global response rates of AdRevolver technology will only be available to advertisers on the BlueLithium network. AdRevolver technology brings a suite of analytical and response tools to BlueLithium advertisers, including: Pre-click analysis AdRevolver tracks the number of impressions shown before a user clicks an advertisement, tracking both the average number of pre-click impressions and frequency distribution per impression. This provides invaluable insight for action-oriented campaigns. User preference tracking AdRevolver tracks user preferences and is more likely to show ads in a category each user has expressed interest in. This is transparent to the user and does not compromise user privacy. Precise targeting in accordance with industry standards --Geotargeting by country, state and city --Advanced, flexible frequency capping --Contextual targeting --Behavioral targeting --Targeting by user language Detailed statistics --Statistics for each account, site, campaign, or advertisement --Impressions, click and action tracking --Rich, real-time reporting of clicks, impressions, and actions based on parameters such as time of the day, day of week, user country, state, city and user language --Sophisticated post-click analysis The AdRevolver technology has been incorporated into the BlueLithium network since the first quarter, so current BlueLithium clients have already seen the advantage of the technology. For more information, contact BlueLithium directly at: sales@bluelithium.com or 408/ 538-1200. About BlueLithium, Inc. For advertisers focused on response and results, BlueLithium is the customized direct response network that maximizes ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). through its proprietary ad serving technology. The company's advertising network is driven by the industry's most advanced targeting and optimization technology, offers a variety of advertising options for online marketers, and helps publishers maximize the value of online properties. For more information, see http://www.bluelithium.com |
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