BlueLithium Achieves Profitability, Targeting 70% Annual Growth.Business Editors/High-Tech Writers AD:TECH San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden 2004 SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--April 27, 2004 Demand for BlueLithium's New Targeted Online Advertising Services and Technology Soars After New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , San Francisco Roadshow Just four months after launch, BlueLithium (www.bluelithium.com) a new provider of online advertising technology and services, today announced the company is operationally profitable with revenues after four months of operations. Overwhelming demand from Fortune 500 clients such as Eli Lilly Eli Lilly can refer to:
armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. , Caesars Entertainment Caesars Entertainment, Inc. is a Las Vegas, Nevada based business that was the largest owner, operator and developer of hotels and casinos throughout the world. Now a wholly owned subsidiary of Harrah's Entertainment it was part of the Hilton Hotels chain and was spun off from , Alaska Airlines, Delta Airlines, Hawaiian Airlines, AskJeeves, LampsPlus, and Gateway for BlueLithium's unique ability to reach over two-thirds of all US consumer Internet enabled households continues to drive the company's strong growth. "BlueLithium is building a solid track record of providing Fortune 500 companies the ability to launch and manage personalized online advertising programs that make a powerful impact with the right audiences and produce solid business results," said Gurbaksh Chahal, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Founder of BlueLithium. "The significant increase of sales in the past four months and our rapid assent to being operationally profitable demonstrates management's ability to grow the business one customer at a time by providing unparalleled online advertising capabilities that reach previously untapped Web audiences." By bringing together 1000 affinity-based websites with a network that will reach 60% of all Internet users and serves over 4 billion impressions, BlueLithium offers access to the rapidly growing online advertising market and provides agencies, publishers and advertisers a clear-cut, measurable path to ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . "We've been working with BlueLithium since their inception," said Angela Hsu, Director of Internet Business Development for Lamps Plus. "Their customer service and creative response to our project needs has been outstanding. We've seen a clear return on investment with the campaigns we've run with them." Rave Reviews in San Francisco; New York The response to initial exclusive previews of BlueLithium's products and new technology to invitation-only agencies, publishers and advertisers in San Francisco and New York earlier this year clearly cemented the company's leadership status in the online advertising industry. The public unveiling of BlueLithium's product offerings will take place May 24-26 at the ADTECH ADTECH Advanced Technology ADTECH Advanced Decoy Technology : 2004 convention in San Francisco. BlueLithium's state of the art technologies and products give: -- Advertisers precision in the way relevant content is ranked and real-time update capabilities -- Advertisers access to keyword personalized advertising through banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. without compromising the consumer experience -- Consumers relevant ads based on the exact content of every site in real-time "BlueLithium has always provided excellent performance-based campaign management for our online initiatives," said Andy Chen, Senior Media Planner for Carat, the largest independent media agency in the world. "Their client service is very considerate, detail-oriented, and highly responsive." What's Next Through BlueLithium's advanced ad serving technology, clients have access to targeted solutions by channel, geo-target, demographics, and online reporting all at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. . BlueLithium is pioneering contextual keyword advertising that does not compromise the Internet users experience, a new online advertising model that combines the power and relevance of contextual advertising with the market growth of pay-for-performance, rich graphic advertising. The amazing capabilities Google brought to search BlueLithium is bringing to content. The "secret sauce" of BlueLithium's capabilities will be announced in the next four weeks. Market Opportunity In July 2003, Jupiter Research projected that online advertising would pick up at the beginning of 2004. Jupiter forecasted an increase of online display advertising sales of over 15% in 2004, and over 20% in 2005 and 2006. USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. Piper Jaffrey forecast the online advertising space to be worth at least $9.9 billion in 2005. About BlueLithium Founded by online advertising industry veteran Gurbaksh Chahal and the seasoned executive management team that started Click Agents.com in 1998 (later merging the company with ValueClick (Nasdaq:VCLK VCLK Video Clock VCLK Virtual Clock VCLK Value Click ) to create the largest Internet advertising network in 2000), BlueLithium is rapidly becoming a leading digital marketing and technology company. The BlueLithium cost-effective, low-risk, pay for performance Internet advertising solution enables publishers and e-marketers to create personalized online advertising programs with precise targeting, scheduling and reporting capabilities. For more information about privately held BlueLithium, go to www.bluelithium.com. |
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