BlueLight.com to Launch 'BlueLights' Interactive Sales Tool With Sony PlayStation 2 as First Featured Product.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Nov. 21, 2000 Technology Allows Time-Sensitive Instant Sales Promotions on Hottest Holiday Gifts to be Flashed to ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. Users and Shopping Site Browsers Attention frazzled shoppers! BlueLight.com is putting fun and excitement back into the holidays. BlueLight.com(TM) today announced it will launch its new "BlueLights" interactive promotional sales tool on Monday, November 27, immediately following the busy Thanksgiving holiday weekend. Directly delivering time-sensitive special offers on selected merchandise, "BlueLights" will appear on the company's online shopping site (www.bluelight.com) and its Totally Free Internet Service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. . The company will feature this season's hottest toy -- Sony's PlayStation 2 video game console A specialized desktop computer used to play video games. The three most popular game consoles are Sony's PlayStation 3 (PS3), Nintendo's GameCube and Microsoft's Xbox. Game software is available on CDs or DVDs, although earlier game machines used cartridges containing read only memory -- as one of its first "BlueLights," answering the prayers of anxious parents everywhere. "BlueLights" will flash to consumers on the BlueLight.com shopping site home page and in the ad banner See banner ad. bar on BlueLight.com's Totally Free Internet Service, which now boasts more than five million subscribers. Each "BlueLight" will feature discounts on up to five items and will appear randomly. Online shoppers will be alerted to a "BlueLight" with a flashing logo on the BlueLight.com site navigation bar A set of buttons or graphic images typically in a row or column used as a central point that link you to major topic sections on a Web site. If the navigation bar is a single graphic image with multiple selections, it is known as an imagemap. See imagemap. and an audible signal. BlueLight.com Totally Free Internet Service users will notice a flashing icon, an audible signal and scrolling text on the ad banner bar. Shoppers will have up to 30 minutes to take advantage of the "BlueLight" by clicking on the flashing icon or scrolling text, which will take them directly to a dedicated page on the BlueLight.com site featuring the value-priced products. The "BlueLight" will remain active and visible on the site or the ISP ad bar until the consumer clicks on the link or time expires. "The immediate nature of the Internet represents an excellent opportunity for BlueLight.com to showcase our products in a unique and interactive way," said Mark H. Goldstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueLight.com. "Our `BlueLights' allow us to create a rewarding and exciting shopping experience by directly reaching out to the customer with great values on what he or she truly wants." For the launch, several of the first "BlueLights" will feature the most-sought-after toy of 2000 -- Sony's PlayStation 2 video game console. "BlueLights" featuring the PlayStation 2 will begin Monday, November 27, and will run through Monday, December 11. The company will offer the system as a bundle only for $499.99. Each bundle will include a PlayStation 2 console, extra controller, memory card, universal DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. remote control and two games -- Madden NFL Madden NFL is an American football video game series developed by Electronic Arts Tiburon for EA Sports. The game is named after Pro Football Hall of Famer John Madden, a well-known color commentator for NBC Sports and formerly a successful Super Bowl-winning coach during 2001 and the snow-boarding title SSX SSX Surabaya Stock Exchange (Indonesia) SSX Synovial Sarcoma X SSX Snowboarding Supercross (video game) SSX Snowboarding Supercross SSX Student Stock Exchange SSX Super Snowboarding Extreme . "BlueLights" featuring the PlayStation 2 bundle will also include other products perfect for the holidays and will be randomly generated to assure everyone has a shot at getting this must-have product. Limited quantities of PlayStation 2 will be included in select "BlueLights," so consumers will need to act fast to get their hands on this wanted item. "BlueLights" will continue after the holiday season and will serve as a key component in BlueLight.com's selling and merchandising strategy, which is designed to offer consumers relevant, value-priced merchandise presented in a compelling, fun fashion. The current BlueLight.com online shopping site features hundreds of thousands of products at value prices in multiple categories and includes popular brands such as Martha Stewart Everyday(R), Sesame Street and Nickelodeon. Customers can return items purchased on BlueLight.com at any of the more than 2,100 Kmart stores across the country. Based in San Francisco, BlueLight.com is an independent company formed to leverage the substantial assets of Kmart Corporation, the nation's second-largest discount retailer. As Kmart's e-commerce channel, BlueLight's goal is to meet the online shopping needs of the more than 30 million Americans who visit a Kmart retail location each week, turning those consumers into BlueLight customers by offering "Great Brands at BlueLight Prices." BlueLight's shopping site (www.bluelight.com) features thousands of products across multiple categories, including Martha Stewart Everyday(R)and other nationally recognized brands. BlueLight.com's Totally Free Internet Service, powered by Spinway, Inc., is the fastest-growing Internet service in U.S. history, with more than five million subscribers after just 11 months. BlueLight.com was formed in 1999 by Kmart Corporation (NYSE NYSE See: New York Stock Exchange :KM) and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Inc. (NYSE:MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ). For more information, visit www.bluelight.com. Editor Note: BlueLight.com visuals are available online at ftp://ftp1.bluelight.com. |
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