BlueLight.com to Further Leverage Kmart Resources to Improve Efficiencies; Operations Synergies Will Accelerate Company Towards Profitability.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--May 23, 2001 Leading Internet retailer, BlueLight.com, today announced it is taking strategic actions to improve the overall efficiencies of the company, which will accelerate its march towards profitability. Effective immediately, BlueLight.com will further leverage the resources of its majority investor, Kmart Corporation, in such departments as marketing and merchandising. These actions will dramatically reduce operating costs operating costs npl → gastos mpl operacionales for BlueLight.com and will further support a unified brand message for Kmart across all its retailing channels. "We are extremely proud of BlueLight.com and the results it has delivered to date," said Randy Allen James Randall (Randy) Allen (born January 26, 1965 in Milton, Florida) is an American former professional basketball player. A 6'8" forward from Florida State University, Allen was never drafted by an NBA team but did manage to play two years in the NBA form 1988 to 1990 for the , Chairman of the BlueLight.com Board of Directors. "BlueLight.com has evolved into one of the most-popular e-commerce sites on the Internet, serving to introduce Kmart and its exclusive brands to millions of online shoppers each month. Now, as we move past the first-year launch phase, the Board of Directors felt it was important to take further advantage of the tremendous synergies offered by our Kmart relationship to increase efficiencies, thus improving operations and recognizing greater economies of scale." Marketing and merchandising functions at BlueLight.com will be supported by similar existing departments within Troy, Michigan-based Kmart. BlueLight.com will tap into the vast resources and experience of Kmart to further expand its business and its consumer reach. BlueLight.com will continue to support its online shopping site, free Internet service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. , in-store kiosk kiosk Originally, in Islamic architecture, an open circular pavilion consisting of a roof supported by pillars. The word has been applied to a Turkish summer garden pavilion and a type of early Persian mosque. initiative and other related programs from its offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . BlueLight.com expects a reduction in staff following the restructuring, as duplicate jobs are eliminated. About BlueLight.com Based in San Francisco, BlueLight.com is an independent company majority owned by Kmart Corporation. Formed to leverage the substantial assets of the nation's second-largest discount retailer, BlueLight.com's goal is to meet the online shopping needs of the more than 30 million Americans who shop at Kmart every week. BlueLight.com represents Kmart's BlueLight brand online by rewarding customers with nationally recognized products at unprecedented values. BlueLight.com was formed in 1999 by Kmart Corporation (NYSE NYSE See: New York Stock Exchange :KM) and SOFTBANK Venture Capital with an investment by Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Inc. (NYSE:MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ). |
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