BlueLight.com to Focus Free Internet Service On Shoppers.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Dec. 22, 2000 In response to recent changes in the ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. market, BlueLight.com(TM) announced today a revised Internet access See how to access the Internet. initiative designed specifically for BlueLight and Kmart customers. On December 1, 2000, the company powering BlueLight's Internet service (ISP) went out of business. At that time, BlueLight took emergency measures to continue to provide uninterrupted Internet access to its users during the holiday season. Beginning in 2001, BlueLight will be making important changes to its Internet service in response to the recent transition. As a first step, BlueLight will be refocusing the ISP to cater specifically to current and potential customers of the company's popular online shopping site (www.bluelight.com). BlueLight has determined that the typical consumer who uses its ISP is online an average of 15 hours per month. The company also found that a small percentage of BlueLight ISP users average well in excess of 25 hours per month and thus account for a high percentage of BlueLight's telecommunications costs. Following the lead of other free Internet access companies NetZero and Juno, BlueLight will begin instituting a 25-hour limit per month on free Internet access within the next two weeks. "We want to continue to offer the best Internet service possible for the people who shop at BlueLight.com, and instituting hour limitations on high-impact users will allow us to do just that," said Mark H. Goldstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueLight.com. "Consistent with the recent changes that other Internet access companies have made to their services, we have also found it necessary to create usage limits on our service." Today's announced usage limits will impact only the small percentage of BlueLight's total ISP subscriber base that access the service more than 25 hours per month. BlueLight's current total ISP subscriber base is 5.5 million. As a next step, to further focus users on shopping, BlueLight will be working with new partners in 2001 to establish an innovative new multi-tiered Internet access program An internet access program is a software program, generally included as part of the operating system, to access the Internet. There are two main ways to access the Net.
Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , BlueLight.com is an independent company formed to leverage the substantial assets of Kmart Corporation, the nation's second-largest discount retailer. As Kmart's e-commerce channel, BlueLight's goal is to meet the online shopping needs of the more than 30 million Americans who visit a Kmart retail location each week, turning those consumers into BlueLight customers by offering "Great Brands at BlueLight Prices." BlueLight operates the BlueLight.com online shopping site (www.bluelight.com), which features hundreds of thousands of products across multiple categories, including Martha Stewart <noinclude></noinclude> Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model. Everyday(R), Sesame Street, Nickelodeon, Route 66 and other nationally recognized brands. BlueLight also runs 3,600 Internet shopping kiosks in 1,200 Kmart stores nationwide, and offers in-store returns of all products at any of Kmart's more than 2,100 retail locations. BlueLight's Internet access service currently supports more than six million subscribers. BlueLight.com was formed in 1999 by Kmart Corporation (NYSE NYSE See: New York Stock Exchange :KM) and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Inc. (NYSE:MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ). For more information, visit www.bluelight.com. Note to Editors: BlueLight.com visuals are available online at ftp://ftp1.bluelight.com |
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