BlueLight.com and Martha Stewart Living Omnimedia Launch Online Store for Kmart's Popular Martha Stewart Everyday Brand.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--July 19, 2000 More Than 350 Martha Stewart <noinclude></noinclude> Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model. Everyday Products for Home and Garden Available on BlueLight.com and Through marthastewart.com Martha Stewart Everyday(R), Kmart's popular and award-winning line of essential home and garden products for everyday use, makes its Internet debut today. BlueLight.com(TM) and Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. (NYSE NYSE See: New York Stock Exchange :MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ) announced this morning the launch of the Martha Stewart Everyday product line on the recently launched BlueLight "preview" online shopping destination (www.bluelight.com) and through marthastewart.com(TM)(www.marthastewart.com). While the Martha Stewart Everyday line has been available in more than 2,100 Kmart stores nationwide for over three years, today's premiere represents the first time the product has been for sale on the World Wide Web. The Martha Stewart Everyday online store currently features more than 350 different products of exceptional value for home and garden, with additional product categories rolling out this summer and throughout the year. The Martha Stewart Everyday line is only available at BlueLight.com and Kmart retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → , and is accessible through marthastewart.com. "Since Kmart launched this brand in 1997, it has quickly become one of America's most popular labels, with over one billion dollars in sales last year alone," said Mark H. Goldstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueLight.com. "We are proud to offer this very high-quality merchandise on BlueLight.com. The Martha Stewart Everyday online store will serve as a cornerstone of our online shopping destination." "The Martha Stewart Everyday collection's availability online represents an excellent complement to our real-world retail presence at Kmart stores, and to the rest of our products and features available at marthastewart.com," said Martha Stewart, chairman and CEO of Martha Stewart Living Omnimedia, Inc. "It will allow us to reach an even wider consumer shopping audience 24 hours a day, 365 days a year." The Home category in the Martha Stewart Everyday online store will initially feature three product lines: Fashion Bedding, Basic Bedding and Bath. Fashion Bedding includes a selection of the finest sheets, pillowcases, shams, and comforters found at Kmart stores, offered as open stock or as color-coordinated "collections," so customers can purchase everything conveniently at one time. Basic Bedding features essential, high-quality coordinates for the bedroom, including pillows, pillow covers, and mattress pads and covers. Bath includes towels, rugs, and tank accessories. Towels found in the Martha Stewart Everyday online store are of exceptional value and feature the Silver Label line made from plush 100% Egyptian cotton. The Martha Stewart Everyday Garden category offers a complete system for everyone, whether an experienced gardener or a weekend backyard enthusiast. The selection features six essential product lines: Watering, Gloves, Pots and Planters Planters is an American snack food company under Kraft Foods manufacturing, best known for its nuts and the Mr. Peanut icon that symbolizes them. Started by Italian immigrants Amedeo Obici and Mario Peruzzi in Wilkes-Barre, Pennsylvania, in 1906, it was incorporated in 1908 , Tools, Accessories, and Outdoor Living. All of the more than 125 durable Martha Stewart Everyday Garden products are designed for years of enjoyment. The Martha Stewart Everyday Outdoor Living product line currently includes a complete offering of barbecue barbecue [West Indian or South American], in the United States, traditionally an open-air gathering, political or social, in which meats are roasted whole over a pit of embers and food and drink are liberally enjoyed. grills, from easy-to-use charcoal charcoal, substance obtained by partial burning or carbonization (destructive distillation) of organic material. It is largely pure carbon. The entry of air during the carbonization process is controlled so that the organic material does not turn to ash, as in a models, to top-of-the-line propane propane, CH3CH2CH3, colorless, gaseous alkane. It is readily liquefied by compression and cooling. It melts at −189.9°C; and boils at −42.2°C;. gas designs. In the next few months, BlueLight and Martha Stewart Living Omnimedia plan to greatly expand the Martha Stewart Everyday assortment with Bath Accessories, Kitchen Accessories, Housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. , and Martha's popular Baby Baby line. In addition to Martha Stewart Everyday, the BlueLight shopping site also offers a wide selection of products across several categories, such as electronics, music, video, toys, jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. , sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport , and appliances. Other product categories will be added throughout the year, including apparel, pets, office, and much more. BlueLight will market Martha Stewart Everyday online through advertising and other promotions directly to its Totally Free Internet Service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. subscribers and on its Yahoo! co-branded web pages, as well as with a direct link between marthastewart.com and BlueLight.com. Through Kmart, it will be supported on such vehicles as packaging and in-store signage, and be featured in Kmart advertising circulars that reach 72 million households a week. Martha Stewart Living Omnimedia will also promote the Martha Stewart Everyday online store on marthastewart.com and directly to consumers through online newsletters and e-mail order confirmations, as well as throughout the company's magazine and other Omnimedia outlets. Marthastewart.com consists of eight content-rich channels, each dedicated to one of the company's core areas, which include cooking & entertaining, weddings, keeping, holidays, home, crafts, gardening and baby. The site also includes over 1,900 SKUs of Martha by Mail product and marthasflowers. Additionally, it includes companion content to other MSO media such as recipes for MSO television programs; askMartha radio scripts; community features; and interactive content in question-and-answer format. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , BlueLight.com is an independent company formed to leverage the substantial assets of Kmart Corporation, the nation's second-largest discount retailer. As Kmart's e-commerce proposition, BlueLight's goal is to meet the online shopping needs of the more than 30 million Americans who visit a Kmart retail location each week, turning those consumers into BlueLight customers by offering "Great Brands at BlueLight Prices." BlueLight's shopping site (www.bluelight.com) features thousands of products across multiple categories, including Martha Stewart Everyday(R) and other nationally recognized brands. BlueLight is supported by the BlueLight Totally Free Internet Service, which is the fastest growing Internet service in U.S. history with three million subscribers after just seven months. BlueLight.com was formed in 1999 by Kmart Corporation and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia, Inc. For more information visit www.bluelight.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion