BlueLight.com and Martha Stewart Living Omnimedia Launch Martha Stewart Everyday Baby Baby Online Store.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Aug. 15, 2000 Kmart's Popular Baby Line Now Available on BlueLight.com and Through marthastewart.com New and expecting parents can now turn to one online site for everything they need to outfit their nurseries quickly and inexpensively. BlueLight.com(TM) and Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. (NYSE NYSE See: New York Stock Exchange :MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ) announced today the launch of the Martha Stewart <noinclude></noinclude> Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model. Everyday Baby Baby online store available on the BlueLight.com "preview" online shopping site (www.bluelight.com) and through marthastewart.com(TM) (www.marthastewart.com). The Baby Baby line was introduced in Kmart's more than 2,100 retail outlets in October 1999, but today's debut of the online store marks the first time this line is available on the Internet. The Martha Stewart Everyday Baby Baby online store features more than 100 products designed to make outfitting the nursery as easy and stress free on parents, as it is on their wallets. The site offers one-stop convenience on items such as bedding, bath, and even color-coordinated boxed gift sets, with all products ranging in price from $7.99 to $34.99. The exclusive Baby Baby online store features five categories: Bedding, Basic Bedding, Bath, Boxed Gifts and Shop-By-Color. "Martha Stewart Everyday Baby Baby is one of our fastest-growing product lines," said Martha Stewart, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Martha Stewart Living Omnimedia, Inc. "We realize how busy parents are getting ready for a baby's arrival, and thanks to the 24-hour nature of the Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises Martha Stewart Everyday Baby Baby online store gives everyone the chance to shop when they want for all the necessities to make their nursery just right." "New parents have many things to prepare for when a child is on the way. Using the BlueLight.com Martha Stewart Everyday Baby Baby online store is effortless and affords them peace of mind by helping them decorate a nursery and stay on budget during this busy time," said Mark H. Goldstein, CEO of BlueLight.com. "The web store gives parents one site where they can buy quality merchandise at value prices and have them delivered directly to their home. With the added convenience of in-store returns at any Kmart retail outlet, we think we have the perfect solution for everyone." The Baby Baby Bedding category features three lines: Bassinet, For-the-Crib, and Blankets & More. Bassinet includes fitted sheets, pads, bumpers and skirts. For-the-Crib offers comforters, sheets, blankets, skirts, coordinated complete bedding sets and diaper stackers. Blankets & More features plush receiving blankets in flannel flannel, large group of napped plain-weave or twill-weave fabrics made of cotton, wool, or man-made fibers. Flannel fabrics vary in closeness or firmness of weave and in degree of napping. , fleece fleece, mat of wool formed by shearing a sheep in one continuous operation. The average fleece weighs from 5 to 10 lb (2.3–4.5 kg); in highbred wool sheep such as the American Merinos a ram's fleece may reach 30 lb (13.6 kg). and cotton. Crib pads and mattress covers can be found in the Baby Baby Basic Bedding category. In the Baby Baby Bath area, shoppers can find ultra-soft washcloths, durable bath mitts and terry cloth Noun 1. terry cloth - a pile fabric (usually cotton) with uncut loops on both sides; used to make bath towels and bath robes terrycloth, terry cloth, fabric, textile, material - artifact made by weaving or felting or knitting or crocheting natural or bath sets. Friends looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. the perfect gift for the newborn will find it in the Baby Baby Boxed Gifts category, featuring items such as Days-of-the-Week bib bib - BibTeX sets, toddler bib sets, and attractive embroidered em·broi·der v. em·broi·dered, em·broi·der·ing, em·broi·ders v.tr. 1. To ornament with needlework: embroider a pillow cover. 2. blankets. To make shopping for nursery items even easier, the Martha Stewart Everyday Baby Baby online store features a Baby Baby Shop-By-Color area. Easy-to-browse complete nursery sets are offered in four different colors: blue, pink, yellow and natural. Parents simply choose their color and are presented with all selections available on the site that match their choice. From there, it is just a few clicks to check out. In addition to the selections found in the Martha Stewart Everyday Baby Baby online store, BlueLight.com also features other Martha Stewart Everyday items, including a complete line of Home and Garden products. BlueLight.com will be rolling out new product categories, including more Martha Stewart Everyday items, throughout the summer, leading up to the full site launch this fall. Also available on BlueLight.com are Kmart's popular Route 66 line of clothing for baby and toddler, as well as toys, books and videos appropriate for children of any age. Marthastewart.com consists of eight content-rich channels, each dedicated to one of the company's core areas, which include cooking & entertaining, weddings, keeping, holidays, home, crafts, gardening and baby. The site also includes over 1,900 SKUs of Martha by Mail product and marthasflowers. Additionally, it includes companion content to other MSO media such as recipes for MSO television programs; askMartha radio scripts; community features; and interactive content in question-and-answer format. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , BlueLight.com is an independent company formed to leverage the substantial assets of Kmart Corp., the nation's second-largest discount retailer. As Kmart's e-commerce channel, BlueLight's goal is to meet the online shopping needs of the more than 30 million Americans who visit a Kmart retail location each week, turning those consumers into BlueLight customers by offering "Great Brands at BlueLight Prices." BlueLight's shopping site (www.bluelight.com) features thousands of products across multiple categories, including Martha Stewart Everyday(R) and other nationally recognized brands. BlueLight.com's Totally Free Internet Service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. , powered by Spinway, Inc., is the fastest growing Internet service in U.S. history with more than three million subscribers after just seven months. BlueLight.com was formed in 1999 by Kmart Corp. and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia, Inc. For more information visit www.bluelight.com. |
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